Juana Sapetnitzky

As a Marketing Coordinator at TALBA Group, I manage and execute marketing initiatives that align with the company’s goals, building brand awareness and supporting business development efforts. My role includes planning and implementing integrated marketing campaigns, coordinating with internal teams, and driving digital and traditional marketing strategies that enhance TALBA Group’s presence in the market.

• Developed visually engaging marketing materials to support product launches and promotions.
• Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
• Enhanced brand visibility by developing and implementing targeted marketing campaigns.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Coordinated with sales teams to align marketing strategies, leading to increased lead generation.

As the founder and creative force behind Tati Equestrian, I have been responsible for the design, development, and management of a luxury equestrian lifestyle brand known for its blend of high fashion, performance, and functionality. I have designed every piece within the collection myself, overseeing all aspects of production, from concept to completion.

• Increased brand awareness by implementing effective marketing strategies and social media campaigns.
• Established strong relationships with suppliers, negotiating favorable terms and pricing.
• Conducted regular trend analyses to ensure product offerings remained relevant in a competitive market.
• Implemented efficient production processes to minimize waste and maximize output quality.
• Boosted online presence through a user-friendly website, enhancing customer engagement.
• Developed an attractive product line that catered to the target market''s preferences and trends.

As the Founder and CEO of Seaview Farm, I lead the development of a premier equestrian operation specializing in acquiring young horses, training them to their highest potential, and reselling them to discerning clients in the equestrian community. With a focus on quality, performance, and long-term value, I oversee all aspects of the business, from horse selection and training to marketing and sales.

• Founded and built Seaview Farm from the ground up, establishing a strong reputation in the equine industry for high-quality training and successful horse sales.
• Personally oversee the selection and purchase of young horses, ensuring each acquisition aligns with Seaview Farm's standards for temperament, athleticism, and potential. Utilize extensive industry knowledge to source top-quality horses from reputable breeders and auctions.

As an Administrative Assistant at Seaview Investment Managers, I provided comprehensive administrative support to the investment management team, ensuring smooth daily operations and efficient workflow within the office. My role involves a combination of office management, client service, and detailed organizational tasks to support the firm’s financial and investment activities.

• Increased accuracy of documentation by proofreading, editing, and formatting reports and presentations.
• Assisted with organization and maintenance of office filing system for easy retrieval of information.
• Prepared and edited documents and reports for quality and accuracy.