Juan Carlos Cabrera
Davenport,FL
Summary
Bilingual sales and account management professional with a strong background in automotive aftermarket parts and multi-location customer support. Currently serving as a Territory Sales Representative at Empire Auto Parts, driving substantial revenue growth, expanding account responsibility, and partnering cross-functionally to resolve issues, implement programs, and improve customer performance. Known for relationship building, customer advocacy, analytical problem-solving, and hands-on support of high-volume accounts across multiple markets.
Overview
2026
2026
years of professional experience
Work History
Territory Sales Representative
Empire Auto Parts
2024 - Current
- Serve as the primary point of contact for a high-volume, multi-location customer base, supporting relationships at both the regional and shop level.
- Increased average daily sales from approximately $60K to consistently exceeding $100K+, contributing to sustained regional revenue growth.
- Expanded territory responsibility from under 500 customer accounts to over 1,000 accounts, maintaining service quality, responsiveness, and retention at scale.
- Partner closely with internal teams including Operations, Customer Care, Billing/A/R, and Sales Leadership to troubleshoot issues, manage escalations, and ensure customer commitments are met.
- Assist with the research, development, and implementation of new sales tactics and customer programs across three different city markets, supporting adoption and performance improvements.
- Monitor order trends, return rates, and service issues; identify underperforming locations and coordinate corrective actions.
- Maintain detailed documentation of customer interactions, escalations, and resolutions within Empire’s ERP system.
- Communicate competitive insights, customer feedback, and market intelligence to leadership to support account strategy.
- Deliver high customer satisfaction through urgency, professionalism, automotive expertise, and bilingual communication.
Store Manager /Outside Sales Representative
El Creador Off-Road
2023 - 2025
- Led daily store operations, ensuring optimal inventory management and customer satisfaction.
- Implemented merchandising strategies to increase product visibility and drive sales growth.
- Monitored financial performance, analyzing sales data to identify trends and opportunities for improvement.
- Managed daily operations of an automotive customization and repair shop, ensuring operational efficiency and customer satisfaction.
- Acted as service advisor, guiding customers through repair and customization decisions.
- Oversaw inventory, vendor negotiations, and parts procurement.
- Increased sales through effective upselling, customer education, and solution-based selling.
- Trained and supervised staff, fostering accountability and performance.
Field Sales Manager
F.E.P Entertainment
2017 - 2023
- Developed and executed strategic sales plans to increase market penetration and brand visibility.
- Trained and mentored sales team on effective selling techniques and customer engagement strategies.
- Analyzed market trends to identify new business opportunities and adjust sales tactics accordingly.
- Collaborated with cross-functional teams to enhance product offerings based on customer feedback.
- Identified and secured new clients, including Fortune 500 companies and record labels.
- Built long-term client relationships through consultative selling.
- Led teams to exceed sales targets and customer satisfaction goals.
Education
Associate of Science - Automotive Technology
Universal Technical Institute
01-2013
High School Diploma -
Colegio Evangelico Central
Santo Domingo, Dominican Republic01-2011
Skills
- Sales strategy development
- Product knowledge
- Territory management
- Lead generation
- MSO & Multi-Location Account Management
- Customer Advocacy & Relationship Building
- Program Implementation & Rollouts
- Issue Resolution & Escalation Ownership
- KPI Monitoring, Reporting & Analysis
- Cross-Functional Collaboration (Sales, Ops, IT, Billing, A/R)
- Territory & Revenue Growth Strategy
- CRM / ERP Documentation & Reporting
- Automotive Aftermarket Parts Expertise
- Bilingual: English & Spanish
Timeline
Territory Sales Representative
Empire Auto Parts
2024 - Current
Store Manager /Outside Sales Representative
El Creador Off-Road
2023 - 2025
Field Sales Manager
F.E.P Entertainment
2017 - 2023
Associate of Science - Automotive Technology
Universal Technical Institute
High School Diploma -
Colegio Evangelico Central