JUAN PABLO GRANADA
Miami,FL
Summary
A commercial Manager with a wealth of experience in applying theoretical and methodological principles to commercial and marketing processes. specialization centers around devising strategies for companies operating in both national and international markets.
I excel in both quantitative and qualitative research, enabling to gain profound insights into the organizational business landscape with ability to analyze data and generate informed insights is instrumental in driving effective decision-making.
I'm dedicated to working collaboratively within teams, emphasizing clear and assertive communication as a key driver of success. Commitment to the success of the team and organization is unwavering. the fervor for fostering business growth is evidenced by a proven track record of achievements.
In summary, I am a strategic-minded Commercial Manager with robust research skills and an innovative mindset. I am wholeheartedly devoted to the success of team and organization.
Lastly, I have a deep passion for functional nutrition and serving as an advocate for preventive health for people of all backgrounds, enhancing their quality of life and well-being wherever my journey takes me.
Overview
11
11
years of professional experience
Work History
SALES DIRECTOR /CEO
ARUM LATAM SAS
01.2017 - Current
- Motivated team to meet and exceed sales goals.
- Responded to customer feedback in professional and constructive way.
- Planned, coordinated and implemented commercial sales functions and processes.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Provided local market insight and identified trends.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Analyzed sales data and developing strategies and action plans.
- Collaborated with local companies to meet diverse customer needs for DIETARY SUPPLEMENT products.
- Traveled to different companies to negotiate large sales and contracts.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Set production goals to exceed budget expectations.
- Increased company profit 50 % through upselling packages to corporate groups.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Distribution Manager
NATURAL COMPANY
01.2015 - 06.2017
- Increased client retention by providing superior customer service.
- Controlled inventory transactions to reconcile ordering processes with demand forecasts.
- Built and maintained relationships with key suppliers and customers to support seamless operations.
- Improved operational efficiency by recruiting and developing top talent to drive growth initiatives.
- Developed and managed operating budget, meeting department goals.
- Developed standard and emergency operating procedures for receiving, handling, storing, shipping and salvaging products.
- Cultivated member loyalty by delivering flawless service to foster client retention.
- Documented safety action plans, quality initiatives and team performance into computer system.
- Organized financial reporting, scheduling and inventory systems to enhance productivity.
- Negotiated contracts with suppliers and customers to provide best cost and delivery terms.
Commercial Supervisor
JEMA COSMETICOS SAS
03.2014 - 02.2015
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Monitored workflow to improve employee time management and increase productivity.
- Evaluated employee performance and coached and trained to improve weak areas.
- Maintained compliance with company policies, objectives, and communication goals.
Sales Executive - Key Accounts
COSMETICOS M Y E S.A.S
04.2013 - 02.2014
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed and delivered presentations to key customers to position products and services.
Education
Master of Science - Food Engineering
Universidad De Antioquia
Medellín, Colombia11.2012
COMPLETED COURSE -
Taller: “NORMA NTC- ISO 9001-2008”,
Medellín, Colombia09.2011
COMPLETED COURSE - Workshop: “HACCP: Hazard Analysis And Critical Con
Taller: “HACCP: Análisis De Peligros Y Puntos Crít
Medellin, Colombia 08.2011
Completed Course - “Food Safety And Security Seminar
UNIVERSIDAD DE ANTIOQUIA
Medellín, Colombia08.2010
High School Diploma -
Instituto Ferrini Robledo
Medellín Colombia11.2004
Skills
- Goals and Performance
- Key Performance Indicator Tracking
- Presentations and Public Speaking
- Networking and Relationship Building
- Order Management
- Client and Stakeholder Relations
- Strategic Alliances
- Vendor Management
- Sales Planning
- Performance Monitoring
- Business Development and Planning
- Contract Negotiations
- Market Penetration
- Territory Development and Management
- Staff Management
- Business Development
- Market Trend Analysis
Timeline
SALES DIRECTOR /CEO
ARUM LATAM SAS
01.2017 - Current
Distribution Manager
NATURAL COMPANY
01.2015 - 06.2017
Commercial Supervisor
JEMA COSMETICOS SAS
03.2014 - 02.2015
Sales Executive - Key Accounts
COSMETICOS M Y E S.A.S
04.2013 - 02.2014
Master of Science - Food Engineering
Universidad De Antioquia
COMPLETED COURSE -
Taller: “NORMA NTC- ISO 9001-2008”,
COMPLETED COURSE - Workshop: “HACCP: Hazard Analysis And Critical Con
Taller: “HACCP: Análisis De Peligros Y Puntos Crít
Completed Course - “Food Safety And Security Seminar
UNIVERSIDAD DE ANTIOQUIA
High School Diploma -
Instituto Ferrini Robledo
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