Juan Pablo Salcedo
Palm Beach Gardens,FL
Summary
Strategic Sales Professional with 15 years of experience. Committed to maintaining relationships with international clients and retaining accounts to increase profit channels. Proven leader with skills in multitasking and managing customer accounts for enhancing product sales and increasing productivity through effective networking and sales. Eager team builder with fantastic leveraging and persuasion skills.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Chief Operating Officer
ANNA AGENCY
Amsterdam , Netherlands
02.2020 - 05.2022
- Generated gross revenue of 1MM in bookings
- Expanded footprint in South America that elevated revenue by 375k
- Oversaw company’s North and South American financial budget and annual commission for 11 agents
- Developed financial reports for company on annual and quarterly basis which reduced costs by 14%
- Responsible for negotiating performance agreements for 100% of clients in North and South America
- Built booking strategies for clients and their teams which accelerated booking by 30%
- Maintained P&L and shouldered corporate fiscal responsibility
- Oversaw business-wide changes to modernize procedures and organization
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities
Talent Agent
David Lewis Productions
Amsterdam, Netherlands
12.2017 - 02.2020
- Achieved positive gross revenue by 1.75MM in bookings
- Formulated individual financial reports for company on annual and quarterly basis
- Collaborated with CEO, COO & CFO to increase North and South American territorial representation by 44%
- Raised South American bookings by 65%
- Negotiated performance agreements for 100% of responsible roster
- Created booking strategies to bolster revenue in North and South America with clients, managers, and agents.
- Developed contacts with individuals and organizations, applying effective strategies and techniques to promote client success
- Managed business and financial affairs for clients such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities
- Resolved conflicts and negotiated mutually beneficial agreements between parties
Talent Agent
The Bullitt Agency
Washington, DC
07.2015 - 12.2017
- Grew gross revenue by over 750k in bookings
- Organized and booked tours for 25% of roster at clubs, festivals, and special events in North and South America
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Enhanced and maintained relationships with talent buyers for clubs, festivals, and special events
- Negotiate performance contracts for 100% of responsible book of clients
- Created booking strategies with senior partners
- Scouted and signed talent which increased company gross revenue by 8%
Talent Agent & Co-founder
Avant Garde Artist Management
Miami , FL
10.2010 - 01.2015
- Managed total business volume of 2.2M gross revenues
- Established company's base commission structure of 15% gross
- Introduced System One booking software to facilitate booking procedure
- Produced annual financial evaluation reports for clients and partners
- Increased promoter and venue network in North and South America by 40%
- Achieved 33% revenue growth by signing new clients
- Prepared market strategies and tour proposals for clients which reduced expenses by 12%
- Negotiated essential contract terms such as fees and performance dates on behalf of clients
Education
Associate of Arts - International Relations
Miami Dade College
Miami, FL08.2004
Skills
- Annual Planning
- Budgeting and Expenditures
- Employee Motivation and Performance
- Board Oversight
- Effective Communicator and Public Speaker
- Planning and Execution
- Executive Leadership
- Strategic Planning
- Analytical and Critical Thinker
- Sales Growth
- Corporate Strategy and Development
- Contract Agreement Preparation
Certification
- Real Estate Broker/Sales Agent - Florida Department of Business and Professional Regulation. Issued Jun 2022 - Expires Mar 2024
SL3544374
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Chief Operating Officer
ANNA AGENCY
02.2020 - 05.2022
Talent Agent
David Lewis Productions
12.2017 - 02.2020
Talent Agent
The Bullitt Agency
07.2015 - 12.2017
Talent Agent & Co-founder
Avant Garde Artist Management
10.2010 - 01.2015
Associate of Arts - International Relations
Miami Dade College
- Real Estate Broker/Sales Agent - Florida Department of Business and Professional Regulation. Issued Jun 2022 - Expires Mar 2024
SL3544374
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