JUAN S. RUEDA
Houston
Summary
Dynamic marketing and communications professional specializing in the development and execution of impactful strategies that elevate brand visibility. Expertise in crafting compelling narratives, managing comprehensive campaigns, and creating engaging content across diverse digital platforms. Proven ability to foster collaboration within teams while ensuring adaptability to evolving project demands. Strategic thinker with a knack for creative problem-solving, dedicated to enhancing brand presence and driving measurable results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
D'Gusto Foods
06.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing and Communications Specialist
Vital Water Systems
12.2023 - 12.2024
- Oversaw the creation of visually appealing marketing materials, including brochures, banners, and sales collateral.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Created visually appealing marketing materials that effectively communicated product benefits to target audiences.
- Generated qualified leads through targeted email marketing campaigns.
- Conducted market research to identify trends, opportunities, and challenges within the competitive landscape.
Communications Specialist
Siemens Healthineers
11.2020 - 05.2023
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Tailored communication approaches for diverse international markets, expanding company's global reach.
Senior Graphic Designer
Siemens Healthineers
01.2017 - 11.2020
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Crafted email marketing campaigns that nurtured leads into conversions, utilizing compelling copy and targeted messaging.
- Strengthened content through proofreading and editing.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
Education
La Sabana University
Chia, Colombia09-2017
Skills
- Digital marketing
- Strategic planning
- Social media strategy
- Creative direction
- Brand development
- Project management
- Corporate communications
- Brand-building strategies
- Budget administration
- Content coordination
- Marketing strategy development
- Decision-making
- Brand positioning
- Adobe creative suite
- Content development
- Lead generation campaigns
- Promotional events
- Creative and innovative
- Web analytics
- Cross-departmental alignment
Certification
- Marketing and Communications Strategic Management, La Sabana University - 2016
- Digital Marketing, Sergio Arboleda University - 2018
- Storytelling, Jorge Tadeo Lozano University - 2022
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Limited Working
Timeline
Marketing Manager
D'Gusto Foods
06.2025 - Current
Marketing and Communications Specialist
Vital Water Systems
12.2023 - 12.2024
Communications Specialist
Siemens Healthineers
11.2020 - 05.2023
Senior Graphic Designer
Siemens Healthineers
01.2017 - 11.2020
La Sabana University
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