Judae Dorsett
Bronx,NY
Summary
Marketing Professional with over three years of entrepreneurial experience building a successful self-owned beauty brand through digital marketing, social media strategy and customer engagement. Experienced in brand awareness, analyzing performance and B2C marketing. Currently seeking a mid-level marketing position.
Overview
7
7
years of professional experience
Work History
Founder & Social Media Marketing Manager
Self-Owned Beauty Brand
Bronx, NY
01.2020 - Current
- Developed and executed digital marketing strategies across Instagram, TikTok, and Facebook to increase brand awareness and customer acquisition.
- Managed full customer journey from lead generation to appointment scheduling, achieving 80% conversion rate while serving 100+ clients.
- Created and published 400+ marketing content pieces to enhance brand presence.
- Monitored social media performance using insights and analytics to inform strategy.
Certified-Based Aide (ABA)
City Pro Inc
New Rochelle, NY
12.2023 - 11.2025
- Collaborated with other aides, teachers, and administrators to develop strategies for student success.
- Conducted small group activities to reinforce learning objectives.
- Encouraged student self-advocacy skills within the classroom setting.
Direct Support Professional
Bells Staffing Agency
Queens, NY
02.2021 - 09.2023
- Developed and maintained positive relationships with clients and families.
- Provided personal care and support to individuals with disabilities.
- Monitored individuals' behaviors, documented observations, reported any changes or concerns to supervisor.
Education
Business Admin - MS - Marketing
CUNY Lehman College
Bronx, NY05-2028
Bachelor of Business Administration - Marketing
CUNY Lehman College
Bronx, NY01-2026
Marketing Skills
- Social media Management, Market research, CRM, Content strategy, Google docs, Brand management, Canva, Content calendar management, Microsoft powerpoint, etc..
Timeline
Certified-Based Aide (ABA)
City Pro Inc
12.2023 - 11.2025
Direct Support Professional
Bells Staffing Agency
02.2021 - 09.2023
Founder & Social Media Marketing Manager
Self-Owned Beauty Brand
01.2020 - Current
Business Admin - MS - Marketing
CUNY Lehman College
Bachelor of Business Administration - Marketing
CUNY Lehman College