Judd Hall
Columbus,OH
Summary
Dynamic and strategic senior marketing executive with over 20 years of proven success in scaling digital and brand marketing initiatives across diverse industries. Expert in leading high-performing teams, transforming marketing ecosystems through data analytics and digital innovation, and driving measurable growth in revenue, market share, and customer engagement. Known for architecting integrated strategies that enhance customer lifecycle value, maximize ROI, and position brands for long-term success in competitive markets.
Overview
11
11
years of professional experience
Work History
Marketing Director
Capital Choice Office Furniture
Columbus, OH
04.2025 - Current
- Devised and executed a cross-channel marketing strategy that increased lead generation by 46% YoY across digital, social, and email platforms.
- Improved average sale value by 40% YoY by implementing performance-based pricing and seasonal campaign structures.
- Expanded brand visibility through strategic alliances, influencer partnerships, and localized digital outreach initiatives.
Digital Marketing Consultant
Restaurant Services LLC
Columbus, OH
07.2024 - Current
- Led a company-wide digital transformation, resulting in a 40% increase in qualified leads within six months.
- Built a scalable SEO and social media strategy to elevate online presence and drive multi-location traffic.
- Analyzed performance metrics to continuously refine messaging and engagement tactics.
Digital Marketing Manager
Dollar Loan Center
Las Vegas, NV
06.2023 - 06.2024
- Managed a $500K+ annual digital budget, optimizing paid search, programmatic, and remarketing campaigns to grow online loan applications by 47% YoY.
- Directed full website redesign and UX overhaul, improving conversion rates by 30%.
- Developed audience segmentation strategies to penetrate underserved market segments and increase qualified traffic.
Director of Consumer Growth
Top Class Actions
Las Vegas, NV
09.2020 - 11.2022
- Orchestrated data-driven acquisition strategies that grew global reach by 135%, expanding key consumer audiences.
- Designed and launched a referral engine that generated a 57% uplift in lead volume for class action lawsuits.
- Built and scaled a high-performance marketing team aligned with OKRs, growth targets, and brand expansion goals.
Manager, Web & Content Strategy
The Cosmopolitan of Las Vegas
Las Vegas, NV
03.2019 - 03.2020
- Spearheaded a digital revamp that drove a 30% increase in traffic and a 25% lift in bookings within six months.
- Executed an SEO-first content strategy and integrated storytelling to strengthen brand voice and customer journey.
- Collaborated with UX, design, and analytics teams to optimize high-conversion pages and improve time on site.
Growth Lead – U.S. & Canada
Skyscanner
Miami, FL
05.2014 - 02.2019
- Drove regional expansion, scaling user base from 0 to 900K+ monthly users within the first year.
- Launched co-branded campaigns and affiliate partnerships that contributed to double-digit revenue growth.
- Reduced churn and improved CSAT scores by 25% through iterative A/B testing and onboarding optimization.
Education
Accelerated Marketing Management -
Northwestern University – Kellogg School of Management
Evanston, IL12-2021
B.S. - Computer Science & Journalism
Florida Southern College
Lakeland, FL06-2000
Skills
- Integrated marketing strategy
- Digital transformation and martech
- Brand development and repositioning
- SEO and SEM
- Paid media and PPC optimization
- Go-to-market planning
- Customer acquisition and retention
- Lead generation and funnel optimization
- Data analytics and KPI reporting
- Budget management and forecasting
- Cross-functional team leadership
- CRM and lifecycle automation
- Strategic partnerships and vendor relations
Timeline
Marketing Director
Capital Choice Office Furniture
04.2025 - Current
Digital Marketing Consultant
Restaurant Services LLC
07.2024 - Current
Digital Marketing Manager
Dollar Loan Center
06.2023 - 06.2024
Director of Consumer Growth
Top Class Actions
09.2020 - 11.2022
Manager, Web & Content Strategy
The Cosmopolitan of Las Vegas
03.2019 - 03.2020
Growth Lead – U.S. & Canada
Skyscanner
05.2014 - 02.2019
Accelerated Marketing Management -
Northwestern University – Kellogg School of Management
B.S. - Computer Science & Journalism
Florida Southern College
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