Judd Hall
Columbus,OH
Summary
Results-driven digital marketing leader with over 20 years of proven success in driving customer acquisition and retention across service-based B2B and B2C sectors. Extensive expertise in multi-channel digital strategy, local search marketing, answer engine optimization, and email/SMS automation, complemented by a strong ability to foster cross-functional collaboration. Adept at building scalable marketing systems tailored for growth-stage companies focused on regional expansion. Knowledgeable in CRM systems and field management platforms, with a keen interest in advancing proficiency in ServiceTitan and similar solutions for optimizing service-based operations.
Overview
12
12
years of professional experience
Work History
Marketing Director
Capital Choice Office Furniture
Columbus, Ohio
04.2025 - Current
- - Devised and executed a multi-channel marketing strategy focused on brand consistency across traditional, digital, and physical channels, resulting in a 32% YoY increase in brand awareness among B2B and B2C segments.
- - Improved company visibility through professional and community organizations and increased press coverage.
- - Managed customer reviews and complaints on Google Business Profile, Yelp, and other major platforms.
- - Updated company website and user journeys for a better UX through friction-point identification and a condensed customer lifecycle.
Marketing Consultant
Restaurant Services LLC
Columbus, Ohio
07.2024 - Current
- - Led a digital marketing transformation to increase brand visibility, resulting in a 55% YoY increase in qualified leads.
- - Built scalable SEO and multi-channel marketing strategy, including email segmentation campaigns for repeat bookings, Google Business Profile optimization, and improved local search rankings.
Digital Marketing Manager
Dollar Loan Center
Las Vegas, NV
06.2023 - 06.2024
- - Optimized post-application customer communications and built a retention-focused email drip program that reduced churn by 18%.
- - Devised and executed a cross-channel marketing strategy that increased lead generation by 46% YoY across digital, social, and email platforms.
Director of Consumer Growth
Top Class Actions
Las Vegas, NV
09.2020 - 11.2022
- - Orchestrated data-driven acquisition strategies that grew global reach by 135%, expanding key consumer audiences.
- - Designed and launched a referral engine that generated a 57% uplift in lead volume for class action lawsuits.
- - Built and scaled a high-performance marketing team aligned with OKRs, growth targets, and brand expansion goals.
Manager, Web & Content
The Cosmopolitan of Las Vegas
Las Vegas, NV
03.2019 - 03.2020
- - Spearheaded a digital revamp that drove a 30% increase in traffic and a 25% lift in bookings within six months.
- - Executed an SEO-first content strategy and integrated storytelling to strengthen brand voice and customer journey.
- - Collaborated with UX, design, and analytics teams to optimize high-conversion pages and improve time on site.
Growth Lead – US & Canada
Skyscanner
Miami, FL
05.2014 - 02.2019
- - Drove regional expansion, scaling user base from 0 to 900K+ monthly users within the first year.
- - Launched co-branded campaigns and affiliate partnerships that contributed to double-digit revenue growth.
- - Reduced churn and improved CSAT scores by 25% through iterative A/B testing and onboarding optimization.
Education
Bachelor of Science - Accelerated Marketing Management
Northwestern University – Kellogg School of Management
Evanston, IL12-2021
Bachelor of Science - Computer Science & Journalism
Florida Southern College
Lakeland, FL06-2000
Skills
- Comprehensive marketing strategy
- Brand positioning expertise
- SEO, AEO, and SEM
- PPC campaign enhancement
- Go-to-market planning
- Customer acquisition strategies
- Streamlined marketing automation
- CRM process optimization
- Data-driven insights
- Financial budget oversight
- Effective team leadership
- Business alliance development
- A/B test analysis
- Proficient in HubSpot
- Skilled in utilizing ZoomInfo tools
- WordPress management
- Proficient in Google Analytics
- Experienced with Google Tag Manager implementation
- Proficient in Google Search Console
- Skilled in utilizing Adobe Creative Cloud applications
Timeline
Marketing Director
Capital Choice Office Furniture
04.2025 - Current
Marketing Consultant
Restaurant Services LLC
07.2024 - Current
Digital Marketing Manager
Dollar Loan Center
06.2023 - 06.2024
Director of Consumer Growth
Top Class Actions
09.2020 - 11.2022
Manager, Web & Content
The Cosmopolitan of Las Vegas
03.2019 - 03.2020
Growth Lead – US & Canada
Skyscanner
05.2014 - 02.2019
Bachelor of Science - Computer Science & Journalism
Florida Southern College
Bachelor of Science - Accelerated Marketing Management
Northwestern University – Kellogg School of Management