Summary
Overview
Work History
Education
Skills
Timeline
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Judith Ambers

Los Angeles,CA

Summary

Strategic Event Marketing Leader with 15+ years of expertise driving executive engagement, demand generation, and brand growth within the B2B software space. Proven ability to design and execute high-impact event strategies across proprietary, third-party, and C-suite engagements, delivering transformative business results. Adept at leveraging data insights to optimize event ROI, with a history of driving a 30% YoY increase in marketing-generated pipeline and managing budgets up to $5M per engagement. Experienced in fostering cross-functional collaboration, aligning event strategies with corporate goals, and creating programs that enhance executive education, customer advocacy, and business growth.

Overview

17
17
years of professional experience

Work History

Director, Senior Executive Producer

Microsoft
08.2023 - Current

• Curate, develop, and deliver world-class CXO programs, fostering executive education and engagement.

• Lead cross-functional teams to establish strong partnerships with sales leadership, aligning on business impact, audience targeting, and success metrics.

• Drive $100M to $7B+ pipeline per event, managing a $5M annual budget per engagement.

• Serve as Executive Producer across content, communications, audience strategy, and logistics to execute C-suite engagements.

• Strategically plan and communicate roadmaps to align with audience needs, event objectives, and business goals.

Director, Executive Programs

Salesforce
05.2020 - 03.2023

Planned and executed in-person, hybrid, and virtual C-suite marketing events, driving $20M-$100M+ pipeline per event on a $2M annual budget.

• Developed campaigns promoting executive education and engagement, boosting member satisfaction scores and attendance rates.

• Strengthened relationships with C-suite clients, creating efficient event networks with vendors and contractors.

• Spearheaded a first-of-its-kind hybrid summit in a broadcasting studio during COVID-19, integrating A/V, sound, and production elements.

• Introduced the Bevy event platform, streamlining execution and optimizing workflows.

Corporate Marketing and Strategic Events Lead

Salesforce
03.2017 - 05.2020

• Oversaw 30+ industry and proprietary C-suite events, driving product awareness and demand through Service Cloud campaigns.

• Achieved a 30% YoY increase in marketing-generated pipeline via demand generation strategies.

• Managed department budgets, aligned cross-functional teams, and integrated event management platforms to enhance execution.

Senior Manager, Campaigns and Demand Generation

Salesforce
04.2014 - 05.2017

• Led demand generation campaigns for Service Cloud (SC) to drive leads, achieving a 30% YoY increase in marketing-generated pipeline.

• Managed the full-cycle portfolio for SC, including strategic planning for 20+ events.

• Owned SC’s go-to-market strategy, executing full-funnel programs and delivering on critical KPIs.

• Created an event portfolio and campaign strategy to promote a field service add-on product for SC, overseeing global event planning and execution.

• Leveraged diverse marketing channels, including email campaigns, webinars, online/digital programs, social media, nurture journeys, and events, to generate pipeline and ACV.

• Managed strategy and execution for customer experience industry events, summits, and proprietary gatherings.

Field Marketing Manager (Consultant)

Autodesk
07.2008 - 04.2014

• Managed integrated partner and channel marketing campaigns, boosting revenue by 25%+ YoY.

• Reduced third-party telemarketer costs by 25% and increased show leads by 50% through targeted pre-show strategies.

• Launched successful webinar series, improving lead integrity and attendee rates.

Education

Bachelor of Arts - Mass Communications

California State University, East Bay
Hayward, CA

Skills

  • Event Marketing Strategy & Execution
  • Executive Engagement & C-Suite Events
  • Demand Generation Campaigns
  • ROI & KPI Optimization
  • Strategic Planning & Budget Management
  • Cross-Functional Collaboration
  • Customer Advocacy Programs
  • Event Management Platforms (eg, Bevy, Salesforce)

Timeline

Director, Senior Executive Producer

Microsoft
08.2023 - Current

Director, Executive Programs

Salesforce
05.2020 - 03.2023

Corporate Marketing and Strategic Events Lead

Salesforce
03.2017 - 05.2020

Senior Manager, Campaigns and Demand Generation

Salesforce
04.2014 - 05.2017

Field Marketing Manager (Consultant)

Autodesk
07.2008 - 04.2014

Bachelor of Arts - Mass Communications

California State University, East Bay
Judith Ambers