
Strategic Event Marketing Leader with 15+ years of expertise driving executive engagement, demand generation, and brand growth within the B2B software space. Proven ability to design and execute high-impact event strategies across proprietary, third-party, and C-suite engagements, delivering transformative business results. Adept at leveraging data insights to optimize event ROI, with a history of driving a 30% YoY increase in marketing-generated pipeline and managing budgets up to $5M per engagement. Experienced in fostering cross-functional collaboration, aligning event strategies with corporate goals, and creating programs that enhance executive education, customer advocacy, and business growth.
• Curate, develop, and deliver world-class CXO programs, fostering executive education and engagement.
• Lead cross-functional teams to establish strong partnerships with sales leadership, aligning on business impact, audience targeting, and success metrics.
• Drive $100M to $7B+ pipeline per event, managing a $5M annual budget per engagement.
• Serve as Executive Producer across content, communications, audience strategy, and logistics to execute C-suite engagements.
• Strategically plan and communicate roadmaps to align with audience needs, event objectives, and business goals.
Planned and executed in-person, hybrid, and virtual C-suite marketing events, driving $20M-$100M+ pipeline per event on a $2M annual budget.
• Developed campaigns promoting executive education and engagement, boosting member satisfaction scores and attendance rates.
• Strengthened relationships with C-suite clients, creating efficient event networks with vendors and contractors.
• Spearheaded a first-of-its-kind hybrid summit in a broadcasting studio during COVID-19, integrating A/V, sound, and production elements.
• Introduced the Bevy event platform, streamlining execution and optimizing workflows.
• Oversaw 30+ industry and proprietary C-suite events, driving product awareness and demand through Service Cloud campaigns.
• Achieved a 30% YoY increase in marketing-generated pipeline via demand generation strategies.
• Managed department budgets, aligned cross-functional teams, and integrated event management platforms to enhance execution.
• Led demand generation campaigns for Service Cloud (SC) to drive leads, achieving a 30% YoY increase in marketing-generated pipeline.
• Managed the full-cycle portfolio for SC, including strategic planning for 20+ events.
• Owned SC’s go-to-market strategy, executing full-funnel programs and delivering on critical KPIs.
• Created an event portfolio and campaign strategy to promote a field service add-on product for SC, overseeing global event planning and execution.
• Leveraged diverse marketing channels, including email campaigns, webinars, online/digital programs, social media, nurture journeys, and events, to generate pipeline and ACV.
• Managed strategy and execution for customer experience industry events, summits, and proprietary gatherings.
• Managed integrated partner and channel marketing campaigns, boosting revenue by 25%+ YoY.
• Reduced third-party telemarketer costs by 25% and increased show leads by 50% through targeted pre-show strategies.
• Launched successful webinar series, improving lead integrity and attendee rates.