Judy Cassidy
Fort Scott,KS
Summary
Versatile Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Executive Sales & Marketing
TRAVEL OUTLOOK
Remote
09.2022 - Current
- Implemented Agile methodology to drive revenue growth by 25% by developing and executing a new CRM and sales strategy
- Supported cross-functional teamwork by engaging with multiple teams including marketing, operations, IT, customer relations and client onboarding.
- Creation of proposals, contract negotiations.
- Directed the development of marketing initiatives to expand customer base and increase revenue.
- Established performance metrics to measure progress towards goals and objectives.
Owner and CTA
ANCHORBAY TRAVEL
01.2009 - 01.2023
- Curated customized vacation packages
- Sell international and domestic travel packages
- Specialized in cruises, all-inclusive vacations
- Host agency and consortia experienced.
Multi-Property Manager
MIKAT PROPERTY MANAGEMENT
Osage Beach, MO
01.2015 - 01.2021
- Human Resources - recruiting, onboarding, training, processing new hire documentation, leading multiple teams of crew members, payroll.
- Collaboration with multiple Homeowner Associations and Board of Directors
- Establish contractor and vendor relationships
- Multi-property project management
- Financial reporting, A/R, A/P, budgeting
- Facilitate HOA and board meetings; take meeting minutes
- Perform Quality Assurance property inspections.
Owner / Consultant
INNTEGRITY HOSPITALITY SERVICES
Hendersonville, TN
01.2009 - 01.2015
- Implemented personalized solutions to optimize operational efficiency within the hospitality and tourism sector
- Increased hiring efficiency as a certified recruiter in the Human Resources department.
- Developed Standard Operating Policies and Procedures.
- Facilitated revenue management, marketing and sales services with comprehensive training to enhance productivity
- Handled finance related tasks including budgeting, P&L analysis and reporting
- Generated and executed market strategies for optimal results
- Trained and mentored management on effective sales and revenue management strategies to boost revenue
- Developed and maintained vendor partnerships
- Demonstrated ability to excel in both hospitality SaaS sales and training roles.
- Established Quality Assurance initiatives
- Implemented the Mystery Shopping Program, resulting in higher customer satisfaction ratings.
Revenue Manager
INNLINK (Hospitality Technology)
Hendersonville, TN
01.2008 - 01.2009
- Responsible for overseeing a diverse portfolio of more than 500 hotels
- Conducted thorough analysis of revenue performance and proposed strategies to enhance optimization and maximize ROI
- Analyzed individual markets and competitive sets to develop enhancement strategies
- Successfully negotiated and implemented contracts
- Optimized SaaS sales techniques and conducted comprehensive training sessions.
- Developed strategies to drive revenue growth and maximize profitability.
General Manager and Director of Sales
CROWN GROUP / SETTLE INN & SUITES
Overland Park, KS
01.2005 - 01.2008
- Managed all aspects of operations, including Human Resources, accounts payable/receivables, training, sales and marketing, special events, promotions, purchasing, inventory control, budgeting and advertising.
- Enhanced revenue management strategies to optimize profitability
- Managed and supervised a $1.5M renovation project
- Executed successful sales and marketing tactics across multiple properties
- Outperformed expectations by delivering exceptional outcomes for revenue generation,occupancy rates and RevPAR.
Education
Psychology -
Seattle University
Seattle, WAHospitality Management -
Carlson Hospitality
Skills
- Operational Management
- Human Resources
- Marketing
- Social Media Management
- Brand Strategy Development
- Sales Proficiency
- Revenue Optimization Expertise
- Employee Training
- Financial Reporting
- Event Planning Expertise
- Non-Profit Program Management
- Procurement Management
- Travel Planning Expertise
- Bookkeeping
- SaaS Applications for Hospitality
- Office Management
Certification
- Certified Travel Agent / Careers on Vacation
- Certified in Social Media Marketing
Affiliations
- Child advocate
- Former Therapeutic Foster Parent
- Animal welfare advocate
- Volunteer for animal rescues
References
References available upon request.
Timeline
Senior Executive Sales & Marketing
TRAVEL OUTLOOK
09.2022 - Current
Multi-Property Manager
MIKAT PROPERTY MANAGEMENT
01.2015 - 01.2021
Owner and CTA
ANCHORBAY TRAVEL
01.2009 - 01.2023
Owner / Consultant
INNTEGRITY HOSPITALITY SERVICES
01.2009 - 01.2015
Revenue Manager
INNLINK (Hospitality Technology)
01.2008 - 01.2009
General Manager and Director of Sales
CROWN GROUP / SETTLE INN & SUITES
01.2005 - 01.2008
- Certified Travel Agent / Careers on Vacation
- Certified in Social Media Marketing
Psychology -
Seattle University
Hospitality Management -
Carlson Hospitality
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