Judy Dunham
Hydraforce Hydraulics Inc
Kenosha
21
years of professional experience
Work History
Manager of Marketing Services
20 Years 10 Months- Led strategic marketing initiatives to enhance brand visibility and market penetration.
- Developed comprehensive digital marketing strategies utilizing SEO, PPC, and social media platforms.
- Managed cross-functional teams to ensure alignment in marketing campaigns and product launches.
- Analyzed market trends and customer insights to inform product development and positioning strategies.
- Oversaw budget allocation for marketing activities, optimizing spend for maximum ROI.Implemented data-driven decision-making processes to improve campaign effectiveness and audience engagement.
- Mentored junior marketing staff, providing guidance on best practices and career development opportunities.
- Evaluated campaign performance metrics regularly to make informed decisions on future tactics adjustments for continuous improvement.
- Championed corporate social responsibility programs that enhanced company reputation as a socially conscious entity in its business sector.
- Negotiated favorable contracts with external vendors or agencies while ensuring optimal service quality throughout all project stages.
- Spearheaded the implementation of CRM systems to efficiently manage both leads generation and customer retention efforts.
- Established strong relationships with key industry influencers, expanding network reach and potential partnerships.
- Managed annual marketing budgets, effectively allocating resources to maximize return on investment across all initiatives.
- Streamlined marketing operations, implementing efficient project management systems and tools.
- Coordinated trade show participation logistics, maximizing brand exposure in front of key industry stakeholders at regional events or conferences.
- Launched successful product lines by orchestrating well-coordinated promotional campaigns across multiple channels.
- Led the development of creative collateral, including print, digital, and video materials for various campaigns and events.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports to CEO and shareholders.
Timeline
Manager of Marketing Services
Hydraforce Hydraulics Inc
08.1988 - 06.2009Read More