Judy Popov
Gainesville,VA
Summary
Goal-oriented marketing expert with a natural talent for developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking and performance-oriented leader with proven expertise in project development, team supervision, and campaign enhancement. With over 14+ years of progressive experience, prepared to take on a challenging position that provides an opportunity to make a lasting impact on company and customer success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
Offix, Lc
05.2023 - 02.2024
- Experienced marketer adept in strategy, event management, and impactful collateral creation
- Seeking opportunities to apply skills in website redesign, CRM, and data analysis for enhanced team performance
- Specializing in customer segmentation, digital marketing, and ROI analysis to drive growth
- Ready to excel in marketing management with creativity and innovation.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing Manager
Welburn Management
03.2013 - 04.2023
- Supported leadership team in the identification, discussion and resolution of the company's key issues
- Collaborated with other members of the leadership team to orchestrate methods of obtaining traction towards organizational goals with the unique ability to build a consensus among groups
- Produced compelling copy for numerous initiatives, adeptly summarizing complex technological information to drive impactful calls to action and generate qualified leads
- Developed marketing tactics and efforts, in concert with the sales team, to help achieve KPI's and expand brand awareness in across all markets for products and service offerings
- Analyzed data reports from Google Analytics/GA4 and other web-based programs to assess the performance of the company's brand presence and competitive status in the virtual landscape
- Designed infographics, flyers, illustrations and other marketing collateral to support sales targets and goals
- Assisted the sales team in reviewing RFP's and producing informative and enticing proposals
- Planned, advertised and executed several events: new office open house, backpack donation, and much more
- Supervised and guided the marketing assistant in social media content postings and other supportive tasks
- Utilized demand generation marketing tactics to strategically aim efforts that created new business opportunities
- Tracked and analyzed leads using SalesChain CRM software to identify patterns in their source, status, and quality
- Spearheaded the ongoing effort of a complete website redesign to reduce the bounce rate and create a more engaging experience for visitors.
Marketing Manager
Van Management, Inc.
08.2012 - 02.2013
- Acted as the public face for 20 restaurant locations in developing community relationships
- Evaluated ROI and modified local store marketing campaigns
- Worked with each restaurant to improve customer and employee satisfaction
- Coordinated and oversaw the internal and external local store marketing events for each restaurant
- Created marketing collateral such as flyers, coupons, signs, brochures, etc.
Marketing Manager
BARE International, Inc.
08.2010 - 06.2012
- Generated preliminary cost estimates for proposed program solutions, overseeing the preparation of bidding documents from inception to delivery
- Directed proposal development efforts, crafting client presentations and deliverables, while conducting comprehensive analysis of client needs, program scope and key drivers
- Supported the sales department in formulating proposals that articulate recommended program elements and demonstrate how techniques align with client objectives
- Managed procurement of promotional items for distribution at trade shows, meetings and evaluator/auditor events
- Partnered with international offices to execute marketing campaigns
- Engaged in meetings with regional teams and executives to discuss business development strategy and updates
- Collaborated with web developers to redesign the company website
- Managed content updates and additions as needed using WordPress for the company website
- Liaised with international offices to enlist personnel for translating website updates and additional content
- Evaluated RFP specifications to identify key concerns and assess project feasibility in terms of anticipated costs
- Produced diverse cross-channel and multichannel marketing collateral: flyers, brochures, catalogs, presentations and trade show displays, etc.
Education
Bachelor of Science in Business Administration - Marketing
Old Dominion University
Associate in Science Degree - Business Administration
Tidewater Community College
Skills
- Innovative & Creative
- Marketing Collateral Design and Development
- Infographics for Complex Technical Offerings
- Presentation Specialist
- Excellent Oral & Written Communications
- Proficient Copywriter and Editor
- Remarkable Attention to Detail
- Meticulous Organizer
- Self-Starter
- Determined Problem Solver
- Skilled Negotiator
- Ability to Build Consensus Among Groups
- (PPC) Pay-Per-Click Advertising
- (CPM) Cost Per Mile Advertising
- Competitive Market Research & Analysis
- Customer Segmentation
- (CRM) Customer Relationship Management
- Digital Marketing Tools & Campaigns
- Multichannel and Cross-Channel Marketing
- Demand Generation Marketing
- ROI Cost Benefit Analysis
- SEO Optimization
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Microsoft 365 & SharePoint
- Microsoft Office (Word, Excel, PowerPoint, etc)
- WordPress & Other Website CMS
- Google / GA4
- SEMRush & Other Digital Analytics
- HubSpot
- Canva
- EOS 90io
- Digital Marketing
- Social Media Marketing
- Customer Relationship Management (CRM)
- Staff Management
Certification
Notary Public, 02/28/25
Additional Information
Evaluated and modified LSM programs through financial and other data analytics using digital marketing tools (sales, transaction count's, customer feedback scores, timings, etc.) to devise new promotions that not only align with and compliment regional and national promotions but also do not interfere with existing campaigns, Assisted the Human Resource department in developing creative, new ideas to attract and retain employees with appreciation activities and rewards, Collaborated with management to discuss SWOT and devise plans for overcoming down turns in the economy, temporary sales declines (i.e. pandemic, consumer spending, construction, etc.)
References
Available Upon Request
Timeline
Marketing Manager
Offix, Lc
05.2023 - 02.2024
Marketing Manager
Welburn Management
03.2013 - 04.2023
Marketing Manager
Van Management, Inc.
08.2012 - 02.2013
Marketing Manager
BARE International, Inc.
08.2010 - 06.2012
Bachelor of Science in Business Administration - Marketing
Old Dominion University
Associate in Science Degree - Business Administration
Tidewater Community College
Similar Profiles
Dominic De Barros PaisDominic De Barros Pais
Export Manager | Occupational Health & Safety Manager | General Manager at Offix Office FurnitureExport Manager | Occupational Health & Safety Manager | General Manager at Offix Office Furniture
Chris HolmesChris Holmes
Self-Employed at Superior Fence Company, LcSelf-Employed at Superior Fence Company, Lc
Timothy MilesTimothy Miles
President/CEO at Fire Fox Executive Protection and Investigations LCPresident/CEO at Fire Fox Executive Protection and Investigations LC
Jasmin Stevens, CISSPJasmin Stevens, CISSP
Data Science Analyst - Cyber Security at Mystek SystemsData Science Analyst - Cyber Security at Mystek Systems
Jill TuchmannJill Tuchmann
Vice President of Hazardous Waste at Sharps Medical Waste ServicesVice President of Hazardous Waste at Sharps Medical Waste Services