Judy Prog
Bella Vista,AR
Summary
Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.
Overview
13
13
years of professional experience
Work History
Director of Sales
Doubletree Suites By Hilton
Bentonville , AR
2015.02 - Current
- Work closely with GM, AGM, Sales Manager and Catering Manager to reach and surpass budget, forecast and target goals to maximize profitability.
- Monitor daily, weekly, monthly and annul revenue ceilings, floors, blackout, high and low demand dates.
- Develop and implement training, guidelines and goals followed by performance reviews and guidance.
- 2023 Documented and proven room revenue $7,116.778 surpassing 2022 by $1,188,590. Highest GOP to history in 2023.
- Develop and maintain local and corporate negotiated rates.
- Understand STR Reports and market penetration.
- Experience with all facets of meetings, Banquet Event Orders, food and beverage, meeting room set ups, audio visual and vendor relations.
- Experienced with Delphi.fdc, OnQ, R&I and Excel, Maintain accurate records of all sales activities.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Generated leads through networking, cold calling, email campaigns.
- Planned promotional events such as trade shows, conferences, webinars.
- Negotiated contracts with customers while protecting company interests.
- Maintained and verified accurate records of pricing, sales and activity reports submitted by account managers.
- Created sales volume reports to reflect overall business trends and business vertical trends.
Director of Catering
Holiday Inn and Convention Center
Springdale , AR
2011.05 - 2014.12
- Developed and implemented innovative sales strategies to increase catering revenue.
- Created customized proposals and contracts for clients.
- Managed the entire process of client event planning, from initial inquiry to post-event follow up.
- Lead weekly team meetings to review upcoming events and discuss any challenges or issues that may arise.
- Ensured compliance with all safety regulations, health codes, and contractual obligations.
- Conducted onsite visits to evaluate facilities and make recommendations on catering menu options.
- Collaborated with chefs to create custom menus based on the specific needs of each client event.
Education
Bachelor of Arts - Hospitality Administration And Management
California State University Long Beach
Long Beach, CA1989-06
Skills
- Supplier Sourcing
- Channel Development
- Client Relationship Management
- Social Media Marketing
- Sales Leadership and Training
- Sales Strategy Development
- Pipeline Development
- Deal Closing
- Revenue Growth
- Vendor Management
Timeline
Director of Sales
Doubletree Suites By Hilton
2015.02 - Current
Director of Catering
Holiday Inn and Convention Center
2011.05 - 2014.12
Bachelor of Arts - Hospitality Administration And Management
California State University Long Beach
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