Judy Warchesik
Littleton,CO
Summary
Insightful, results-driven strategic marketing leader with over 20 years of experience devising and implementing marketing strategies and campaigns for B2B. Built deep understanding of target audience and competitors to develop effective marketing that generates revenue growth. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
24
24
years of professional experience
1
1
Certificate
Work History
Global Integrated Campaign Manager
Rimini Street
Remote
11.2022 - Current
- Developed yearly marketing plan to increase MQLs, SQLs and Pipeline
- Designed multichannel marketing program using customer insights to drive
ROI - Drove $21M in pipeline through integrated campaigns in first 5 months
- Increased website traffic by 80% YOY
- Leading executive tiger team to align for high growth marketing campaigns and messaging
- Drove process change for nurture campaigns, helping to improve process and workflow for increase performance
- Launched first Sales Blitz with lead team and drove 30 SALs, created new process and analytics dashboard
Sr. Marketing Campaigns Manager
Oracle
Remote
05.2019 - 08.2022
- Managed lead gen digital marketing strategy and programs for Oracle Cloud Apps products (ERPM and SCM) for four Industries
- Drove $87M in pipeline in FY22 – average of 167% increase YOY
- Launched and created process for first micro-vertical campaign – in first 3 months drove $3M in pipeline, grew account contact list by over 30%, doubled number of opportunities
- Managed first industry global campaign for three industries – resulted in $66M in pipeline
- Led special project– created new global marketing peer-to-peer recognition program to boost team morale – in first 3 months has over 100 people get recognized
- Managed Marketing Specialist – responsible for training, coaching, reviews and career development
Marketing Manager
Arrow Electronics, AIS Division
Englewood, CO
04.2013 - 05.2019
- Managed multiple supplier campaigns resulting in over $60M in pipeline – landing pages, emails, webinars, industry publications, white papers, analytics
- In charge of annual sales conference, trade shows, field events and webinars
- Developed partner marketing annual opportunities that funded marketing and sales conference (over $2M in annual funding)
- In charge of division weekly internal communications – writing, editing and distribution
- Developed first global Microsoft marketing plan (NA/EMEA) – resulted in $5M in opportunity (NA)
- Created first partner microsite with Microsoft – increased monthly leads by over 20%
- Launched new division website in 7 languages – first global site for AIS – increased traffic 30%
- Salesforce launch task force member created monthly internal newsletter and stakeholder on lead follow-up process
Manager, Marketing Programs
Arrow Electronics, Components Division
Englewood, CO
10.2009 - 04.2013
- Directed team of four marketing project manager and one database analyst
- Fostered development of results-orientated marketing for multiple suppliers and vertical markets
- Established marketing pricing strategy and structure with direct financial impact to bottom line – $600,000 annually
- Coordinated multi-day events with top lighting partners – 300+ customers and $1.2M+ pipeline
- Executed internal Cree promotion, trained 300+ FSR and boosted sales by 300% during time of campaign
- Managed components division campaign – returned 1900 leads, $2.6M in opportunity, 160% increase in opt-ins, 142% increase in website traffic
Marketing Project Manager
Arrow Electronics, Components Division
Englewood, CO
05.1999 - 10.2009
- Managed and organized campaigns and events for five partners (Microsoft, Intel, Linear Technology, Freescale) and four industries
- Created first partner website (Cree) – developed plan, presented to Cree CEO and managed development
- Development team member for linecard database – improved efficiency by 20% for updates (print/online)
- Previous leadership roles at Arrow Electronics include Creative Team Supervisor, Web Designer and Graphic Designer
Education
BA - Psychology and Art
Lafayette College
Easton, PA1995
Associates Degree - Graphic Design
Platt College
Aurora, CO1997
Skills
- Strategic marketing/multi-channel lead generation/digital marketing/ABM
- Campaign analytics
- Messaging/content development
- Verbal and written communication
- Problem solving/critical thinking
- Team management/leadership
- Relationship building/cross-functional collaboration
- Platforms: Eloqua, Hubspot, Marketo, Salesforce, Adobe Analytics
Additional Information
- 2022 Employee Spot Award - Oracle
- 2003 Above and Beyond Award - Arrow Electronics
- 2001 Employee of the Month - Arrow Electronics
- NEDA Marketing Awards - Multiple projects
- BMA Awards - Multiple projects
Timeline
Global Integrated Campaign Manager
Rimini Street
11.2022 - Current
Sr. Marketing Campaigns Manager
Oracle
05.2019 - 08.2022
Marketing Manager
Arrow Electronics, AIS Division
04.2013 - 05.2019
Manager, Marketing Programs
Arrow Electronics, Components Division
10.2009 - 04.2013
Marketing Project Manager
Arrow Electronics, Components Division
05.1999 - 10.2009
BA - Psychology and Art
Lafayette College
Associates Degree - Graphic Design
Platt College
Certification
Accelerating B2B Marketing Certification, Forrester, 2022
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