Juhee Won

• Awarded 3rd Place for best marketing strategy out of 50+ participating teams.
• Strategic Branding: Conducted market research on "digital overload" to conceptualize "Naxurious," a high-end nature-luxury brand identity positioning the resort as an urban sanctuary.
• Space Revitalization: Proposed ideas to make underutilized areas like OASIS Gourmet Village into high-traffic engagement zones designed to boost secondary spending and customer retention.
• Revenue Growth: Developed the "Marshmallow-for-Post" digital campaign and a camping-themed BBQ zone to drive room occupancy and maximize F&B revenue.

• Experiential Marketing: Conceptualized and designed immersive cultural exchange activities aimed at fostering community engagement and brand awareness.
• Stakeholder Engagement: Facilitated partnerships and communications to enhance event visibility and reach within the international community.

Content Strategy & Development: Authored and designed comprehensive educational collateral for international mentoring initiatives, ensuring brand alignment and message clarity.

Global Outreach: Executed cross-cultural communication strategies to facilitate English language programs for youth in Kenya.

• Social Media Strategy: Optimized social media outreach by designing high-engagement Instagram content, resulting in a 46.5% increase in participation.
• Qualitative Research: Conducted one-on-one in-depth interviews, utilizing active listening and psychological probing to gather high-quality data.
• Data Analysis: Analyzed qualitative patterns in interview responses to formulate hypotheses, contributing to a broader understanding of student success metrics.

• Strategic Advocacy: Acted as a brand ambassador for the UN Sustainable Development Goals (SDGs), delivering high-impact presentations to Incheon-based student demographics.
• Event Marketing & Management: Spearheaded the end-to-end planning, promotion, and execution of the K-SDGs Youth Forum.