Work History
Education
Skills
Activities
References
Timeline
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JU HYUN BAEK

East Meadow,New York

Work History

Senior Manager of Market Research

THAT'S NICE
  • Led a team of eight for market report development in conducting comprehensive market research and analysis to identify industry trend, growth opportunities, and benchmarking metrics
  • Established report development system and data analytics framework for (8) reports on Advanced therapies and CDMO area, resulted in successful publication of cell and gene therapy report and Monoclonal Antibody & Recombinant Protein report
  • Orchestrated cross-functional collaboration across copywriting team and creative team, and sales
  • Supported M&A advisory team with relationship management and in-depth market intelligence.

Associate Director

BIO MARKETING LAB
  • Conducted business strategy consulting for global biopharmaceutical companies across diverse therapeutic areas through secondary and primary market researches
  • Created digital marketing strategy and Omni-channel platform for clients to establish brand at top of their minds and to expand marketing coverage during and post COVID period
  • In charge of market development strategies to drive market expansion in the U.S
  • Market in conducting secondary and primary market research including SMEs interviews.

Senior Consultant

BIO MARKETING LAB
  • Conducted secondary and primary market research to create marketing strategy and action plan to increase impact on sales and market share of clients' products
  • Designed and provided diverse marketing training workshops for industry marketing experts.

Senior Product Manager

LUNDBECK
  • Led dementia product team and developed new product launching plan, marketing strategy, operation plan, and marketing tactics to promote paradigm shift in Alzheimer treatment, resulted in establishing blockbuster and taking no.1 MS and achieving 121% sales goal
  • Initiated new business development project of strategic R&D and sales partnership with local company by providing business growth scenario including long-term sales growth forecast
  • Coordinated live broadcasting nationwide symposium and online global symposiums by connecting global R&D team and local KOLs.

Lead Product Manager

LEO PHARMA
  • Managed skin cancer marketing team and developed post-launching business plan including market access strategy, resulted in 280% sales growth and taking no.1 M.S
  • Addressed Asian specific adverse event issue by organizing regional key advocacy groups
  • Developed 'Two weeks relief' campaign and patients call center to support HCPs.

Senior Account Manager

PFIZER INC
  • Managed prestigious general hospitals' KOLs by developing and implementing CRM strategy
  • Awarded as quarterly top performer of 4 times and Annual Top performer by achieving 116% sales goal and 40% annual growth
  • Proposed generic business strategy by executing customer acceptance barrier research.

Marketing Product Manager

PFIZER INC
  • Developed CNS portfolio approach and business plans by combining five individual CNS products: Zoloft, Efexor XR, Zeldox, Xanax, Xanax XR, resulted in exceeding annual sales target 104% and overcoming price-cut by 40% after patent
  • Directed digital marketing tactics and web-symposium as pilot of Pfizer Korea.

Professional Account Manager

PFIZER INC
  • Managed KOLs in second biggest general hospital and leading general hospitals to increase sales and market share in the region, resulted in achieving exceeding sales target
  • Awarded 'Most Growth Achiever' followed by $3,000 and incentive trip in 2008 and selected as Quarterly Top Performer four times
  • Created 'Good Morning, Good Norvasc' marketing campaign, led to recapturing No
  • 1 MS of blockbuster product after LOE in 2007.

Medical Representative

PFIZER INC
  • Increased sales by implementing clinic customer management, led to overachieving by 45%
  • Achieved special early promotion by overachieving new launched product sales target.

MBA Consultant

JP MORGAN COMMERCIAL BANK
  • Performed qualitative and quantitative market research to determine treasury product sales opportunities within new strategic target industries focused on mid-sized companies
  • Developed industry payment analysis report and marketing recommendations for Treasury Department by capturing unmet needs of mid-sized companies, conducting secondary and primary market research.

Korea Market Entry Strategy

FETILIGENT LTD.
  • Conducted Korean medical device market analysis based on PEST analysis for Israeli medical device company that aims to enter Korean fertility treatment market
  • Carried out price modeling and market access strategy by creating primary market research for physicians and patients to figure out market size, treatment trend, and competitive landscape.

Managing Director

BIO BLOSSOM CONSULTING
- Current
  • Develop go-to-market and commercial development strategies for clients in the biopharmaceutical and CDMO industries.

Engagement Manager

THAT'S NICE
- Current
  • Build strategy consulting business in delivering customer-centered outcomes and value-added services by combining PhD level science and market intelligence for biotech and CDMOs

Education

Master of Business Administration - Strategy and Marketing

UNIVERSITY OF MICHIGAN

Bachelor of Applied Biochemistry - undefined

SEOUL NATIONAL UNIVERSITY

Skills

Data-driven decision-making

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Activities

  • Carnegie Leadership Course Coach
  • PADI Advanced scuba diver certificate

References

  • Sean Hudson, Vice President of Learning and Development, Sean.hudson@pfizer.com
  • David Alvaro, Chief Science Officer, david@thatsnice.com

Timeline

Senior Manager of Market Research

THAT'S NICE

Associate Director

BIO MARKETING LAB

Senior Consultant

BIO MARKETING LAB

Senior Product Manager

LUNDBECK

Lead Product Manager

LEO PHARMA

Senior Account Manager

PFIZER INC

Marketing Product Manager

PFIZER INC

Professional Account Manager

PFIZER INC

Medical Representative

PFIZER INC

MBA Consultant

JP MORGAN COMMERCIAL BANK

Korea Market Entry Strategy

FETILIGENT LTD.

Managing Director

BIO BLOSSOM CONSULTING
- Current

Engagement Manager

THAT'S NICE
- Current

Master of Business Administration - Strategy and Marketing

UNIVERSITY OF MICHIGAN

Bachelor of Applied Biochemistry - undefined

SEOUL NATIONAL UNIVERSITY

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