Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Jule Basil

Jule Basil

Buffalo,NY

Summary

Results-oriented sales professional with extensive experience in driving growth through strategic sales execution and channel expansion. Successfully secured key partnerships and developed innovative product lines to enhance market presence and achieve significant revenue milestones.

Overview

11
11
years of professional experience

Work History

Director of Sales

Blake's Seed Based
Chicago, IL
02.2022 - Current
  • Established and nurtured relationships with key customers in natural and conventional channels to enhance retention and foster loyalty, which led to a 40% year-over-year growth.
  • Secured four Costco rotations, generating one million dollars in sales for the Club Channel. Managed the launch, executed roadshows, and conducted side-by-side demos.
  • Created a growth opportunity in e-commerce through HungryRoot, Thrive Market, and Misfits Market.
  • Managed broker partner Hanson Faso Sales and Marketing, a team of 30+ individual brokers, including both HQ and regional sales reps.

Co-Founder

Siempre Soups
Chicago, Illinois
10.2021 - 01.2022
  • Developed pitch decks for capital raise presentations that effectively communicated value proposition.
  • Achieved recognition as Top 20 Finalists in 42North Competition for innovative business approach.
  • Launched shelf-stable line extension of ready-to-eat, plant-based pouch soups, enhancing product portfolio.
  • Collaborated with Interact Brands to execute comprehensive rebranding strategy.

Director of Sales and Marketing

Siempre Soups
Chicago, Illinois
02.2018 - 01.2022
  • Generated $1.2 million in revenue across all channels (natural, conventional, e-comm, etc.).
  • Designed customized solutions for retailers focusing on assortment and distribution space.
  • Developed and implemented sales and marketing plans to maximize profitability.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Established strong relationships with national brokers and strategic retail partners for better collaboration.
  • Created and maintained CRM system to ensure accurate tracking of key contacts.
  • Monitored trade budget adherence while optimizing account performance through promotions.
    Evaluated in-store merchandising compliance through regular audits and assessments.

Senior Curator

Gilt City
Chicago Heights, Illinois
04.2014 - 01.2019
  • Drive sales and revenue on a continual basis by bringing in new accounts and maintaining accounts already won.
  • Interface and communicate effectively with the Account Management team and leadership based in the New York headquarters.
  • Media-trained spokesperson for Gilt City Chicago (featured on Good Day Chicago, Fox32 Chicago, and WCIU: You and Me This Morning).
  • Organize pipeline and revenue projections for management and the Market Lead.

Education

Bachelor of Arts - History of Art And Architecture

DePaul University
Chicago, IL
06-2012

Skills

Strategic sales execution
Brand growth strategies
Channel expansion expertise
Retail and food service acumen
Consumer insights proficiency
Effective storytelling skills
Leadership
Long-term relationship management
Navigating CPG complexities

Affiliations

Convergence Council Co-Chair, AKG Art Museum - Buffalo, NY

October 2022- Current

Timeline

Director of Sales

Blake's Seed Based
02.2022 - Current

Co-Founder

Siempre Soups
10.2021 - 01.2022

Director of Sales and Marketing

Siempre Soups
02.2018 - 01.2022

Senior Curator

Gilt City
04.2014 - 01.2019

Bachelor of Arts - History of Art And Architecture

DePaul University

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