Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jules Pouch

Dallas,TX

Summary

I Offer a unique blend of analytical thinking and impactful creative execution to build successful brands. I am passionate about my holistic approach to retail/ecom marketing and ability to translate brand voice and product into omni channel campaign strategies. With an eye for design, and a love for performance data, I succeed in building brands that engage and convert customers while generating revenue.

Overview

6
6
years of professional experience

Work History

Brand Manager

Neon Flux
07.2023 - Current
  • Leads marketing and creative team members to develop an overall marketing strategy, creative direction and marketing calendar
  • Establishes brand awareness, performance goals, measures of success and KPIs for digital marketing across Meta, Google, TikTok and Youtube.
  • Builds and maintain the marketing budget while adjusting day to day spend to optimize on scaling opportunities across platforms.
  • Builds campaign models to ensure first time purchase profitability and integrates across omni channel campaigns.
  • Plans and manages creative shoots for all brands including Influencer/UGC, Lifestyle and Studio.
  • Streamlines brand messaging by creating and maintaining a consistent visual identity across all platforms.

Brand Marketing Manager

WIN Brands Group - Homesick
01.2022 - 07.2023
  • Managed the Homesick brand and oversaw all marketing channels and campaigns including paid media (Facebook and Google), social (organic and influencer), retention (email, sms and referral), affiliate, PR, and eCom
  • Lead weekly and monthly omni channel reporting and performance reviews
  • Successfully grew the business by 26% YOY in Q4 with the launch of a Harry Potter licensed collection, comprehensive holiday newness and a strong sales strategy
  • Managed annual roadmap and launched 53 product collections in 2022 on th eCom channel with the introduction of licensed partnerships, the first being a Star Wars Collection that landed as the most sold collection by more than 30%
  • Grew revenue channels by vetting new partners and leading projects from development to implementation such as loyalty and referral programs with friendbuy, youtube ad creation and testing, as well as the integration of amazon
  • Reviewed and approved all creative including art and design direction, production and asset development
  • Leader for all licensed brand marketing relationships with Warner Brothers, Disney and Dunkin Donuts to name a few
  • Managed the affiliate agency and promotional calendar as well as vetting all partners and placements through Rakuten.

Manager, Marketing and Community Programs

Carbon38
07.2018 - 01.2022
  • Executed priority brand initiatives to the global ambassador, influencer and affiliate programs.
  • Analyzed multiple data tracking platforms including Google analytics, BI and Tableau to optimize statistical efficiencies, understand revenue KPIS and increase demand
  • Delivered up to demand goal by 180% YOY for the ambassador program and reduced return rate by 8% YOY
  • Forecasted monthly demand across all channels based on major KPIs such as CVR, ROI, and Traffic
  • Grew and managed ambassador program, Team38: 8,000 health and wellness professionals, creatives, influencers and leaders in the industry.
  • Managed experiential marketing events (consumer, ambassador, influencer).
  • Worked cohesively with operations and merchandising to build marketing strategy that aligned with large wholesale and private label product POs
  • Created gifting and event strategy that aligns with seasonal promotions, product edits and collaborations to increase organic traffic.

Education

Economics with Financial Applications/Marketing - Business Economics

Southern Methodist University
Dallas, TX
01.2018

Skills

  • Brand Management
  • Marketing Strategy
  • Paid Media
  • Retention Platforms
  • Licensing and Partnerships
  • Project Management
  • E-commerce/ Shopify and Magento

Websites

Timeline

Brand Manager

Neon Flux
07.2023 - Current

Brand Marketing Manager

WIN Brands Group - Homesick
01.2022 - 07.2023

Manager, Marketing and Community Programs

Carbon38
07.2018 - 01.2022

Economics with Financial Applications/Marketing - Business Economics

Southern Methodist University

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