Julia Deves

Elevate performance through the identification, measurement, analysis, and optimization of marketing efforts, both strategic and tactical, in strategic partnership with Paxlovid, Nurtec and Eliquis marketing teams

• Leveraged the CMO suite of resources and subject matter experts (SME) to offer solutions to brand business challenges such as segmentation, creative analysis, AB testing and Agency transition
• Supported brands in optimizing creative assets to maximize breakthrough and MROI.
• Captured and share high performing/innovative best practices, insights, and ways of working (WoW) to achieve marketing excellence. Such as segmentation, super shoots and creative briefs.

Transforming the way Pfizer engages with patients.

• Lead a cross-functional team of 20 to reimagine Pfizer patient experience supporting patients in every step of their journey through personalized data-driven insights coupled with best-in-class consumer experiences and services
• Unlocked innovative opportunities for brand teams to improve engagement and activation. Added first ever virtual assistants to 6 Websites, built Health Literacy checker tool for brand teams to assess grade level of content and improved call center experience

Led all strategic and operational planning for the global launch of PCV20 Adult Indication

• · Provided leadership support and project oversight to 3 direct reports: HCP lead, consumer engagement lead and global launch operations lead.
• · Led development of differentiating, persuasive, insight-driven HCP and Consumer promotional platforms
• · Led cross-functional launch workstreams to ensure Glocal Launch Excellence; PCV20 launch blueprint, digital first launch planning.
• Ensured a seamless franchise coordination regarding adult and pediatric launch.

Responsible for short and long-term strategy for the XELJANZ Consumer Team, 5 indications

• Led the US Consumer Launch of the PsA, UC, JIA and AS Indications
• Coached, Mentored and Developed a team of 5.
• Optimally managed the consumer budget phasing accurately and adjusting to maximize ROI and remain flexible with a fluctuating budget.
• Led the development of new “Unjection” marketing campaign and evolved core brand campaign leading to record patient awareness and category leading patient action.

Led all aspects of consumer strategy and execution for the PREVNAR13 Adult Consumer Team

• Manage, coach and mentor a team of 3.
• Created “One” campaign with omnichannel launch plan and strong retail strategy that resulted in record patient activation, helping Prevnar13 beat the 2015 goal by more than 400%

Responsible for market development and the branded launch strategy for VYNDAQEL

• Increased awareness, diagnosis, and genetic testing for TTR-FAP by partnering with HCPs, diagnostic testing companies and patient advocacy organizations.
• Created launch strategy and tactics including the branded HCP campaign, disease awareness materials and the branded and unbranded patient materials

Responsible for HCP and Consumer Promotion across Rheum indications in partnership with Amgen

• HCP marketing lead: messaging and differentiation in-office and digital, POA planning.
• Consumer marketing lead: DTC strategy including TV, digital and RM.

National manager of sales operations for the Nation

Led development and implementation of on-line and in-person compliance training for the commercial organization.

Area of influence Ranked #1 in the nation.

Responsible for HCP and Consumer Promotion across Rheum indications in partnership with Amgen