Julia Dixon
Oceanside,CA
Summary
With over 10 years plus in the fashion and action sports industry I have been able to utilize and grow my skills in design, production, marketing and public relations. I have worked alongside many talented professionals in several of the more successful clothing and skincare brands.
Overview
10
10
years of professional experience
Work History
Stylist
StitchFix
01.2018 - 04.2020
- Led entire client shopping experience, putting together ensembles and providing styling tips that were personalized.
- Cultivated lasting relationships with clients through one-on-one interactions in a digital environment.
- Collaborated with other stylists to discuss exciting new trends that could be utilized in development of showroom displays.
Marketing Coordinator
Sun bum
01.2016 - 01.2018
- Led and managed all marketing related meetings
- Worked and managed public relations group.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Planned and executed internal and external marketing events.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Managed team calendars and scheduled events for multiple staff members.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Revitalized web content and social media profiles with new and interesting content.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Marketing Manager
RAEN
01.2013 - 01.2016
- Responsible for developing, implementing and executing strategic marketing plans for each collection, coordinated marketing and creative events, lead marketing research efforts, communicated with media organizations and advertising agencies
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
Assistant Merchandiser
James Perse
01.2012 - 01.2013
- Worked closely with sales and design team to build each season’s collection, analyzed and reported weekly selling reports, managed and organized wholesale collection, responsible for all documentation of new styles and assisted with costing.
- Prepared interesting and innovative visual displays to grab customer interest and promote sales.
Assistant Designer/ Merchandiser
StyleMint
01.2010 - 01.2012
- Presented trend reports, proposed new styles per season, continuously worked with pattern maker on fits and corrections, responsible for all domestic and imported production, developed and maintained positive relationships with international and domestic contractors, created all domestic and international cost sheets and tech packs
- Managed weekly production meetings including time and action calendars
- Supported senior designer with mockups, material searches and specifications for designs.
- Documented forecasted trends for upcoming season and worked with buyers to acquire appropriate materials for manufacture.
- Developed seasonal merchandise assortment to improve category depth and breadth.
- Worked with technical design and product management to provide accurate and complete design packages.
Education
BS - FASHION MARKETING
Woodbury University
2010
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STUDENT
San Francisco State University
2007
Skills
- Creative Development
- Interactive Marketing
- Visual Merchandising
- Project Management
- Team Leadership
- Market Trend Analysis
- Marketing Strategy Development
- Trade Show Coordination
- Product Launching
- Social Media Strategy
- Campaign Management
- Content Curation
- Brand Messaging
Timeline
Stylist
StitchFix
01.2018 - 04.2020
Marketing Coordinator
Sun bum
01.2016 - 01.2018
Marketing Manager
RAEN
01.2013 - 01.2016
Assistant Merchandiser
James Perse
01.2012 - 01.2013
Assistant Designer/ Merchandiser
StyleMint
01.2010 - 01.2012
BS - FASHION MARKETING
Woodbury University
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STUDENT
San Francisco State University
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