Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Julia Engle

Julia Engle

Richardson,TX

Summary

Proactive senior-level marketer with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives. Talent for devising creative strategies and skilled in working under pressure.

Overview

8
8
years of professional experience
2
2
Certification

Work History

Marketing Lead

Evolution Hospitality
Plano, TX
10.2021 - Current
  • Boosted brand awareness while managing internal and external marketing campaigns and programs.
  • Collaborated with senior sales, operations, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Planned and executed multiple full-funnel media plans including rate negotiations and media buying.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Increased website traffic by average of 14% each month using cutting-edge inbound marketing techniques.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Managed annual marketing budgets in excess of $2.6M.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.

Marketing Director

Exxir Capital
Dallas, TX
07.2021 - 09.2021
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Managed website and social media strategies for 11 separate concepts including restaurants, bars, multi-family housing and fitness.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Collaborated with designers and editorial team on marketing materials.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Developed marketing budget.
  • Art directed photo shoots and content creation.
  • Managed external media relations on company's behalf.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.

Corporate Marketing Manager

Omni Hotels & Resorts
Dallas, TX
04.2019 - 07.2021
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Art directed over two dozen photo and video shoots.
  • Managed annual marketing budgets in excess of $4M.

Senior Marketing Manager

Hilton Anatole
Dallas, TX
10.2018 - 04.2019
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Reduced overall marketing spend by 30% while increasing brand impressions by 50%.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Boosted brand awareness while managing internal and external marketing campaigns and programs.
  • Established and managed overall business plan for marketing and graphic design departments.
  • Collaborated with senior sales, operations, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
  • Maintained complete database of files, contacts and project materials.
  • Reviewed historical data and secure customer information to advise strategic campaign development.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Briefed senior executives on monthly projections, campaign launches and other marketing plans.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.

Marketing Manager

Omni Fort Worth Hotel
Fort Worth, TX
01.2017 - 09.2018
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Concepted and executed demand generating event, resulting in 30% STR Occupancy Index increase YOY.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Briefed senior executives on monthly projections, campaign launches and other marketing plans.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Analyzed and reported social media and online marketing campaign results.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Maintained expert-level skills in digital platforms such as Facebook and Instagram platforms.
  • Outlined omnichannel channel goals across brand and digital platforms for in-house systems, web, mobile and marketing systems.
  • Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
  • Created company brand messaging, collateral materials, customer events and promotional strategies.

Digital Marketing Manager

Omni Hotels & Resorts
Dallas, TX
10.2014 - 01.2017
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Monitored return on investment of online and social media marketing efforts.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Developed insights on marketing campaigns to assess performance against goals.

Education

Art

Texas Christian University
Fort Worth, TX

Skills

  • Project Management
  • Marketing Analytics
  • Marketing Campaign Assessment
  • Marketing Collateral Development
  • Integrated Marketing
  • Campaign Strategy & Implementation
  • Brand Development
  • Adobe Creative Cloud
  • Google Analytics
  • Marketing Strategy Development
  • Budget Management

Certification

Professional Certified Marketer, Marketing Management - American Marketing Association

Fundamentals of Digital Marketing - Google

Timeline

Marketing Lead

Evolution Hospitality
10.2021 - Current

Marketing Director

Exxir Capital
07.2021 - 09.2021

Corporate Marketing Manager

Omni Hotels & Resorts
04.2019 - 07.2021

Senior Marketing Manager

Hilton Anatole
10.2018 - 04.2019

Marketing Manager

Omni Fort Worth Hotel
01.2017 - 09.2018

Digital Marketing Manager

Omni Hotels & Resorts
10.2014 - 01.2017

Art

Texas Christian University

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Julia Engle