Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Julia Ercolino

Brooklyn,NY

Summary

Born and raised in New York City, I bring a passion for marketing rooted in both strategy and creativity, and am eager to continue growing in the city that has shaped me and inspired my professional path. My greatest strength lies in the relationships I build with colleagues, cross-functional partners, and external stakeholders. With experience in CRM management, consumer insights, public relations, and event marketing, I combine analytical skills with strong communication to deliver campaigns that engage and perform. Dedicated, detail-oriented, and team-focused, I am eager to continue growing my career in marketing while contributing to the success of a brand I believe in.

Overview

4
4
years of professional experience

Work History

Marketing Specialist

Engel & Völkers Americas
04.2025 - Current
  • Company Overview: Luxury Real Estate Brokerage
  • Lead planning and execution of flagship events (EVX, 1,300+ attendees) including strategy, communications, and vendor management.
  • Own reporting and performance tracking for national fundraising campaigns, driving $30K+ annually in donations.
  • Manage CRM workflows in HubSpot, optimizing segmentation, list management, and reporting dashboards to improve targeting and forecasting accuracy.
  • Create consumer-facing campaigns across email, web, and promotional collateral, consistently exceeding engagement benchmarks (12.5% open rate).
  • Collaborate with PR and creative teams to secure placements in The New York Times, Wall Street Journal, and Forbes, strengthening category visibility.

Marketing Coordinator

Engel & Völkers Americas
08.2024 - 03.2025
  • Company Overview: Luxury Real Estate Brokerage
  • Expanded communications role to include large-scale event management and cross-functional collaboration.
  • Designed and maintained digital assets (websites, mobile apps, promotional decks) supporting record-breaking event attendance.
  • Coordinated CRM-based registration systems and analytics for flagship events.

Communications Coordinator

Engel & Völkers Americas
05.2023 - 08.2024
  • Company Overview: Luxury Real Estate Brokerage
  • Drove B2B and B2C content strategy across HubSpot, Rezora, and internal CRM systems, raising engagement by 3% YoY.
  • Managed CRM data integrity and reporting, ensuring accurate forecasting and performance analysis for leadership.
  • Coordinated international PR campaigns, doubling media impressions from 12B to 24B.
  • Developed consumer insights reports, Canadian luxury real estate market reports, and category-focused blog content.

Account Coordinator

Articulate Communications and Marketing
12.2021 - 12.2022
  • Managed marketing databases, trackers, and CRM reporting dashboards for clients in fintech, cybersecurity, and wealth management.
  • Conducted competitive analysis and placed clients in top-tier publications including Bloomberg and Forbes.
  • Drafted newsletters, pitches, and bylines, honing messaging for consumer and industry audiences.

Education

Bachelor of Science - Business Administration

University At Albany
Albany, NY
05-2022

Skills

  • Digital marketing
  • Communications management
  • Campaign development
  • CRM & Analytics: HubSpot (certified), Google Analytics (certified), Data Studio, Excel
  • Email / SMS marketing
  • Public and media relations
  • Marketing Tools: Contentful, MailChimp, Rezora, HootSuite, Canva, WordPress
  • Creative & Design: Adobe Photoshop, Illustrator / SEO & Content Strategy
  • Project Management: Jira, Microsoft Office Suite

Interests

UX/UI Design Training: Currently completing Udemy and DesignLab courses in wireframing, prototyping, and user research

Creative Background: Artist, singer and muralist in NYC

Timeline

Marketing Specialist

Engel & Völkers Americas
04.2025 - Current

Marketing Coordinator

Engel & Völkers Americas
08.2024 - 03.2025

Communications Coordinator

Engel & Völkers Americas
05.2023 - 08.2024

Account Coordinator

Articulate Communications and Marketing
12.2021 - 12.2022

Bachelor of Science - Business Administration

University At Albany

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