Summary
Overview
Work History
Education
Skills
Websites
Certificationsandawards
References
Timeline
Generic

Julia Foster

Houston,Texas

Summary

A CRN 2020 Rising Female Star of the IT Channel and leader in Salesforce's Partner Marketing organization, my expertise lies in evolving our partner ecosystem, driving growth, and fostering deep relationships. I've delivered advancement of the partner organization by translating C-level directives into actionable marketing initiatives and programs strategically aligned to growth targets.

With over 15 years of exceptional performance, I have demonstrated the ability to create marketing strategies grounded in a clear value proposition, exceed performance metrics, and drive transformation to the businesses I am aligned to. I excel in building new programs, leading through change, cultivating authentic relationships with executives and stakeholders, and leading teams with high expectations and data-driven decision-making.

Overview

21
21
years of professional experience

Work History

Vice President, Partner Marketing

Salesforce
Houston, TX
08.2022 - Current
  • Led marketing across the entire ecosystem of technology and consulting partners, with a specialization in the consulting/SI partner businessness
  • Member on the extended leadership team for the Alliances and Channels business as a critical team member to execute our company strategy through and with partners
  • Delivering impactful marketing strategies with GSI and SI partners that have resulted in 210% YOY growth in pipeline and +20x in budget ROI
  • Own and manage the Alliances and Channels marketing strategy inclusive of compelling events, campaigns, and innovative partner offerings, enabling partners to grow practices, and deliver customer success. CSAT scores of events on average are 4.4; attendees and registration exceed goals by 110%, and channel performance of 50% email open rates and average of 20% click through
  • Lead the marketing programs that are free, paid, and co-funded for our entire ecosystem globally. 15% increase in partner utilization of offerings
  • Developed and implemented strategic plans to achieve Salesforce Agentforce objectives
  • Cultivate a culture of collaboration among team and department leaders to facilitate cross-functional project execution

Senior Director, Partner Marketing

Salesforce
San Francisco, CA
08.2021 - 08.2022
  • Directed the Ecosystem Enablement Marketing team, focusing on role-based marketing to simplify partner resource utilizationation
  • Innovated at-scale marketing tools and successfully launched programs, including Talent Alliance and Accredited Professional

Director, Partner Marketing

Salesforce
San Francisco Bay Area
02.2019 - 08.2021
  • Built awareness of the Consulting Partner Program and launched Consultants on AppExchange, Navigator, and global partner recruitment strategies
  • Enhanced the Consulting Partner Program's 5-star CRN rating

Senior Manager, Partner Marketing

Salesforce
San Francisco Bay Area
06.2017 - 01.2019
  • Led the ISV and Reseller co-marketing team, building joint marketing strategies to generate demand and build brand awareness

CMO Program Manager

Deloitte
San Francisco Bay Area
06.2015 - 06.2017
  • Directed innovation initiatives on CMO-related issues and strengthened relationships with marketing organizations. Led CMO workshops, content strategies, and through leadersihp

Strategy and Operations Sr. Analyst - Manager

Deloitte
San Francisco Bay Area
08.2006 - 06.2015
  • Led transformational customer-focused engagements across Public Sector, High-Tech, and Healthcare industries

Senior Management Analyst

BearingPoint
Washington, D.C. Metro Area
01.2006 - 08.2006
  • Supported Defense and Aerospace clients in improving performance measures and business development capabilities

Staff Member

U.S. House of Representatives
Washington, D.C.
09.2003 - 12.2005
  • Researched and prepared testimony for Congressional committee hearings

Education

Master of Business Administration (M.B.A.) -

The George Washington University
01.2012

Bachelor of Arts (B.A.) - Political Science and Government

Indiana University of Pennsylvania
01.2003

Skills

  • Messaging Development
  • Marketing Strategy
  • Customer Segmentation
  • Executive Management
  • Strategic Growth Initiatives
  • Program Marketing
  • Stakeholder Management
  • Critical Thinking
  • M&A

Certificationsandawards

CRN 2020 Rising Female Star of the IT Channel

References

References available upon request.

Timeline

Vice President, Partner Marketing

Salesforce
08.2022 - Current

Senior Director, Partner Marketing

Salesforce
08.2021 - 08.2022

Director, Partner Marketing

Salesforce
02.2019 - 08.2021

Senior Manager, Partner Marketing

Salesforce
06.2017 - 01.2019

CMO Program Manager

Deloitte
06.2015 - 06.2017

Strategy and Operations Sr. Analyst - Manager

Deloitte
08.2006 - 06.2015

Senior Management Analyst

BearingPoint
01.2006 - 08.2006

Staff Member

U.S. House of Representatives
09.2003 - 12.2005

Master of Business Administration (M.B.A.) -

The George Washington University

Bachelor of Arts (B.A.) - Political Science and Government

Indiana University of Pennsylvania

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