Julia Fry

I've founded and led two Environmentally responsible cleaning products/and service companies in the premium Hospitality channel and B2B Consumer Products market nationally. My innovation track record in eco-formulation outperforms the leading toxic brands in both channels, while our circular distribution eliminates plastic waste from landfill and increases EBITDA. My leadership expertise has acculmulated 20 years of strategic relationships in the channel.

Vaska, Inc. was acquired in 2010 and Puretergent is leading the circular economy in the B2B Refill/Reuse channel which complies with California's SB54 Responsible producer bill to reduce single use plastic waste by 23% overall from landfill and requires producers to eliminate single use plastic packaging by 2030.

EPA Sudsy Award 2009 for biodegradable cleaning formulations

UL Ecologo Certification for Laundry soap, Hand soap, Dish soap, All Purpose Cleaner, Glass Cleaner

I love to be outdoors when I'm not working and maintain my friendships at the same time, by hiking the Redwoods, playing on the beach, tending my garden and baking pies and desserts for get togethers.