Julia Gaffey
New York,NY
Summary
Dedicated, detail-oriented sales planner with relevant experience in devising strategic sales plans, forecasting trends, and managing complex projects. Strengths include strong analytical skills, problem-solving abilities, and expertise in leveraging data to drive sales growth and customer engagement. Accustomed to working in a fast paced environment. Proven track record of positively impacting company performance through effective planning and execution of sales strategies.
Overview
3
3
years of professional experience
Work History
Sales Planner
New York Interconnect
New York , NY
2024.01 - Current
- Utilize Nielsen ratings and other industry tools to analyze audience data, providing insights that informed media recommendations and enhanced campaign effectiveness
- Manage and monitor premium advertising inventory for prominent New York sports teams and popular entertainment TV shows
- Prepare reports on sales performance metrics for senior management review
- Identify areas of improvement in current processes and procedures related to sales planning
- Develop and recommend multichannel media plans based on close review of each client's marketing objectives
- Spearhead new business opportunities by researching leads and cultivating prospective clients for our national and regional sales teams
NATIONAL SALES COORDINATOR
New York Interconnect
New York , NY
2021.07 - 2024.01
- Managed multi-million dollar accounts post-sale, including the relationship development required to deliver clients their content in the New York DMA
- Monitored reports across Salesforce and DOMO, saving over $1M (USD) in campaign revenue to assure all budgets remain accurate and up to date
- Responsible for saving up to $100,000 (USD) weekly of commercial revenue by negotiating make-good offers with clients through third party affiliate site, Ampersand
- Successfully directed and tracked the performance of contracts through a proprietary posting system
- Ensured orders were input in the firm's ad booking system and scheduled correctly on the 80+ supported networks
- Served as a liaison between NYI and its partners, accommodating new networks and rates in order to guarantee the highest delivery possible for active campaigns
SALES/MARKETING INTERN
NJ Advance Media
- Assisted with campaign reporting for the real estate and automotive teams
- Provided research and analytics to clients
- Booked print ad placements for The Star Ledger Newspaper
- Constructed trade agreements with organizations to gain company exposure
- Developed blog postings and assisted with social media postings for the company's website, NJ.com.
Education
BA - Communications, Concentration in Digital Marketing & Analytics
THE UNIVERSITY OF CONNECTICUT
Storrs, CT2020-05
Skills
- Microsoft Office
- Sales Presentations
- Problem-Solving
- Time Management
- Adaptability and Flexibility
- Leadership
- Team Oriented
- Attention to Detail
- Effective Communication
- CRM Software - Salesforce
Timeline
Sales Planner
New York Interconnect
2024.01 - Current
NATIONAL SALES COORDINATOR
New York Interconnect
2021.07 - 2024.01
SALES/MARKETING INTERN
NJ Advance Media
BA - Communications, Concentration in Digital Marketing & Analytics
THE UNIVERSITY OF CONNECTICUT
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