Julia Giancaspro
Alexandria,VA
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Relationship Manager
Discover Technologies
McLean, VA
01.2023 - Current
- Established and preserved Servicenow and DTech Apps stakeholder's relationship, internally and externally
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Coordinating communications of product document management with cross-functional teams, including product, marketing teams, and go-to- market strategy with CEO and directors
- Led and executed programs with co-branded events, coordinating and maintaining business requirements for partnership contracts, including developer certifications, pipeline reporting, sales targeting, marketing growth and strategy, troubleshooting, press release and speaking submission, ServiceNow training, and liaison of counterparts or alliance managers
- Build Lead generation pipeline for business growth 300+ MQL/SQL over Q1 and Q2 to contribute to NNACV
- Scheduled over 60 demos with ServiceNow prospects
- Performing outreach logistics, marketing support, and branding requirements, Creating digital marketing campaigns, outreach pre- and post-event follow-up, and lead generations with forms, landing pages, and social media
- Lead new and existing engagement with Partner Program Management and communication requirements
- Designed a marketing strategy for digital, email, and social media platforms—publishing an average of five press releases, six social media posts, and multiple blog posts to promote events and advance the success of marketing campaigns, resulting in an10% increase in brand awareness and engagement
Field Marketing Specialist
Apps by Discover Technologies, Hybrid
McLean, VA
10.2021 - 12.2022
- Led field marketing efforts for ServiceNow's commercial and federal customers, developing a SaaS go-to-market strategy and managing lead generation, strategic planning, event coordination, and performance reporting to ensure successful outreach campaigns.
- Planned and executed event marketing strategies in collaboration with event staff and marketing teams, securing sponsorships, managing assets, and ensuring events were on time and under budget.
- Successfully managed email marketing campaigns using HubSpot, generating content, maintaining databases, and performing A/B testing to increase engagement from 2% to 10% and averaging three demos monthly.
- Coordinated go-to-market strategies for two IT applications, launching marketing and brand management campaigns, designing brand campaigns, identifying target audiences, and developing content and advertising strategies while building prospect lists. - Managed partnerships between product, sales, and marketing teams with clients, industry contacts, and vendors, seeking to understand product-specific plans and initiatives and introducing marketing solutions based on segmented audience needs.
- Utilized a variety of data analytics tools to track, assess, and report campaign performance data, measuring the effectiveness of targeted ads, tracking and achieving MQL goals, monitoring email engagement, and leveraging findings to inform go-to-market decision-making in alignment with brand goals and objectives in competitive markets.
- Generated leads and created brand awareness in new markets for [Product or Service].
Account Executive
Telstra
01.2019 - 07.2021
- Fostered corporate partnerships with major Satellite Telecom, Wholesale, Enterprise, and Federal providers while directing a complete sales cycle on behalf of a $550k annual account portfolio—collaborating with solutions architects, billing, network, and delivery units while managing a domestic business development team that contributed $15k-$75k into the sales funnel per quarter, averaging five new logo calls weekly while achieving 100% of group targets and delivering the highest accepted cold email rates (5-10%)
- Directed the Learning and Development Council and co-led the Diversity and Inclusion Committee—facilitating the planning, execution, and engagement of training-centric initiatives for new hires and existing teams across Telstra’s domestic and international business units to ensure an understanding of the process-driven framework and increasing accessibility to available resources
- implemented quarterly business reviews, research-based findings to inform executive decision-making that increased revenue and reduced pain points while establishing roadmaps for engagement that aligned with the needs of diverse markets and matched competitor performance
- Built and managed a database housing 500+ qualified leads, utilizing essential industry research and analytics tools, including Zoom Info, and Salesforce —ensuring database cleanliness and updates to ensure a cohesive, consistent approach to data management
- Qualified leads, built relationships and executed sales strategies to drive new business.
Account Manager
IMiller Public Relations, Remote
04.2021 - 07.2021
- Managed and engaged a portfolio of client accounts in the Telecom and Information Technology (IT) space—working with the CEO to pitch marketing strategies/proposals while fostering strong relationships between marketing teams and their respective clients that advanced the optimization and completion of projects and initiatives by ensuring adherence to brand goals and objectives
- Tracked opportunities to expand and grow client accounts, monitoring performance and success using Insightly CRM while leveraging Agile methodologies to effectively manage operations, and engage print, digital, and social media marketing campaigns—maintaining alignment with targets through effective relationship management, market research and, analytics, event planning, and award submissions
- Expertly tracked opportunities and monitored success using CRM engaging digital, print, social content, and, campaigns including press releases, blogs, events, awards, speaking sessions, and, social media posts ensuring Agile-based performance targets were met, Effective client relationship management, award submissions, and relevant market research
- Created and managed social media campaigns to increase brand engagement, Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
Education
No Degree - Humanitites
FoodBank Volunteer
New Jersey2023
Volunteer - Conservation
The Tides Inn
Virginia2022
Bachelors of Arts (BA) - Cultural and International Communications, Business
CUNY Brooklyn College
2018
Associate of Arts - Liberal Arts
Suffolk County Community College
Selden, NY05.2017
Skills
- Policy Management, Leadership, Negotiation, ZoomInfo , Bloomberg, LinkedIn Analytics, LinkedIn Advertising, Digital Marketing and Media, Website Marketing and Database Management
- Content Design and Social Impact Marketing - Strategy Marketing and Trends Analysis, Human Resource, Diversity and Inclusion, Principles, Campaign Planning and Development, Project Management and Team Leadership, Planning and Resourcing, Relationship Building - Solution Management
Certification
Eazl / Udemy - Advanced Managemnet Training Course | 2023
HubSpot Marketing Academy - Digital Marketing and Email Campaigns | 2022
Miller Heiman Group Sales Training Program | 2020
Telstra | NYC | Jan 2019 - March 2021 | Account Executive
Timeline
Relationship Manager
Discover Technologies
01.2023 - Current
Field Marketing Specialist
Apps by Discover Technologies, Hybrid
10.2021 - 12.2022
Account Manager
IMiller Public Relations, Remote
04.2021 - 07.2021
Account Executive
Telstra
01.2019 - 07.2021
No Degree - Humanitites
FoodBank Volunteer
Volunteer - Conservation
The Tides Inn
Bachelors of Arts (BA) - Cultural and International Communications, Business
CUNY Brooklyn College
Associate of Arts - Liberal Arts
Suffolk County Community College
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