Julia Jordan
Burbank,CA
Summary
Communications professional with extensive experience in public relations and media strategy. Proven ability to create and execute campaigns that drive brand awareness and generate media buzz. Highly collaborative and results-oriented, with key skills in media outreach and crisis communication.
Overview
5
5
years of professional experience
Work History
PUBLICIST, UNSCRIPTED COMMUNICATIONS
NBCUniversal
03.2023 - Current
- Executed publicity campaigns for unscripted TV shows across four major networks; NBC, Bravo, USA Network, and Oxygen, including notable brands 'America's Got Talent,' 'American Ninja Warrior,' 'The Real Housewives of Beverly Hills,' and 'Password.'
- Partnered closely with studio executives, production companies, and internal teams to determine branding, positioning and media messaging
- Increased media coverage by developing original press angles and innovative pitches relevant to audiences and aligned with larger campaign strategies
- Organized talent appearances for national broadcast hits, red carpets, press/marketing shoots, press trips and media events to maximize exposure
- Established strong relationships with key journalists, editors, producers, and influencers within the industry
COORDINATOR, UNSCRIPTED COMMUNICATIONS
NBCUniversal
03.2022 - 03.2023
- Streamlined high-level talent travel for press trips across an extensive slate of 37 unscripted television shows, supporting 300+ talent
- Supported in the execution of numerous red carpets, set visits, marketing shoots, premiere parties, press junkets and FYC events
- Managed a 1 million+ PR budget by tracking all department expenses, processing weekly invoices, cross-referencing ledgers, preparing monthly pacing reports and submitting quarterly accruals
- Enhanced operational workflows by creating and maintaining well-organized documentation systems and updating records accurately as needed
MANAGER OF STRATEGIC PARTNERSHIPS, MULTICULTURAL PUBLICITY
Grace Hill Media & Eden
02.2020 - 02.2022
- Executed experiential marketing tactics to enhance traditional publicity efforts, including special events, elevated screenings, brand promotions, philanthropic initiatives, and influencer panels
- Fostered strong relationships with leading organizations, non-profits, and cultural influencers to leverage support for relevant titles on behalf of Netflix, MGM/UAR, Warner Bros., A24, Roadside Attractions, etc
- Created impactful cultural moments, built major partnerships, and executed highly effective PR stunts by developing ideas with key stakeholders; ensuring mutual goals are met for both client and partner
- Identified and actively engaged with new collaborators to enhance earned and paid media strategies
Education
BACHELOR OF SCIENCE - Hospitality Management
The Ohio State University
Columbus, Ohio01.2015
Skills
- Excellent Communication
- Creative & Critical Thinker
- Relationship Management
- Media Relations Expertise
- Promotional Campaigns
- Brand Messaging Development
- Strategic Planning
- Customer Service
Timeline
PUBLICIST, UNSCRIPTED COMMUNICATIONS
NBCUniversal
03.2023 - Current
COORDINATOR, UNSCRIPTED COMMUNICATIONS
NBCUniversal
03.2022 - 03.2023
MANAGER OF STRATEGIC PARTNERSHIPS, MULTICULTURAL PUBLICITY
Grace Hill Media & Eden
02.2020 - 02.2022
BACHELOR OF SCIENCE - Hospitality Management
The Ohio State University