Julia LaSalvia
Scottsdale,AZ
Summary
Results-driven content strategist specializing in email and social media marketing. Developed innovative content series, expanding Future's audience to over 750K potential new customers while achieving an average of 70% email open rates (over 2X industry average).
Overview
11
11
years of professional experience
Work History
Content Lead
Future
San Francisco, CA
05.2023 - Current
- Developed email content strategy that unlocked critical acquisition channels, including lead nurturing and winback series; 34% of customers now interact with an email prior to joining Future
- Developed original social content series with partners including EightSleep, ResortPass, and Gainful that expanded Future's reach to 750K+ potential new customers
- Created a recurring series "The weekly warm-up" to rebuild Future's sender reputation, earning open-rates averaging 70%, and boosting our domain reputation from "medium" to "high"
- Oversaw Future's content calendar which ensured consistent posting across our website, blog, email, and organic social channels
Founder
Longtail Content
Scottsdale, AZ
05.2019 - 05.2021
- Operated my own content marketing agency where I worked with clients across a variety of industries including fashion, cannabis, and tech
- Oversaw day-to-day content execution for multiple clients, including managing editorial calendars and sharing monthly performance insights
- Developed SEO, organic social, and executive comms strategies
Social Media Strategist
Cruise, GM's Self-Driving Car Unit
05.2019 - 05.2021
- Spearheaded Cruise's 2020 Social Strategy which informed content decisions across all social channels; efforts resulted in 360K+ engagements in Q1 vs. goal of 255K
- Led live event coverage for Cruise's Origin unveiling, which received 1M+ impressions and national press coverage
- Developed original content series that earned an average engagement rate of 5% (5X platform benchmarks)
- Managed channels (100K+ audience), including community moderation and escalating issues to leadership team as necessary
- Built executive social presence guidelines and created original content for executives that received 1.5M impressions and 350K engagements
Associate Writer/Producer
Pac-12 Networks
05.2016 - 06.2018
- Promoted from a production assistant to an associate writer/producer within 13 months
- Pitched, wrote, and produced image campaigns that were featured on Pac-12 Networks, ESPN, and Pac-12 social channels (specifically Instagram, Facebook, Snapchat, and Twitter)
- Wrote and produced weekly tune-in spots for Promax-nominated 'Time Will Tell' 2017 football campaign
- Partnered with digital and marketing teams to create a strategy shift for men's basketball season, which resulted in over 15 million impressions and was the most-watched season in Pac-12 history
- Acted as lead writer/producer for the 2017 Women's Basketball campaign that generated over 4.7 million impressions and was the second most-watched season in Pac-12 Networks history
- Collaborated with sales team to develop Pac-12's first-ever 'Social Media Sizzle' to be used during pitch meetings with potential sponsors and advertisers
Recruiting Coordinator
Twilio
03.2014 - 05.2016
- Partnered with hiring managers across various departments to generate job descriptions, interview guides, website copy, intern newsletters, and other collateral for Twilio's career website
- Organized live coding workshops, diversity initiatives, job fairs, and other events to ensure a strong pipeline of candidates for Twilio's sales, marketing, and engineering organizations
Education
BA - Political Science
STANFORD UNIVERSITY
01.2013
Skills
- Email marketing
- Content strategy
- Audience engagement
- Performance analytics
- Brand partnerships
- Creative writing
- Social media marketing
- SEO content strategy
- Trend analysis
Timeline
Content Lead
Future
05.2023 - Current
Founder
Longtail Content
05.2019 - 05.2021
Social Media Strategist
Cruise, GM's Self-Driving Car Unit
05.2019 - 05.2021
Associate Writer/Producer
Pac-12 Networks
05.2016 - 06.2018
Recruiting Coordinator
Twilio
03.2014 - 05.2016
BA - Political Science
STANFORD UNIVERSITY
Similar Profiles
Dylon MillerDylon Miller
Performance Coach at FuturePerformance Coach at Future
Mable McKoneMable McKone
Media Planner at FutureMedia Planner at Future
Leo AdameLeo Adame
Performance Specialist at FuturePerformance Specialist at Future
JONATHAN OCHOAJONATHAN OCHOA
Interim COO at Get Your NestInterim COO at Get Your Nest
Jacqueline WarnerJacqueline Warner
Manager/Bartender at Sushi BrokersManager/Bartender at Sushi Brokers