Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Julia Liu

TIVOLI,NY

Summary

Versatile and published digital content writer and editor with eye for detail and passion for crafting compelling narratives. Skilled in utilizing new techniques and keeping up with latest trends in writing. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative .

Overview

9
9
years of professional experience
1
1
Certification

Work History

Development Associate

Bard Prison Initiative
07.2020 - Current
  • Designed campaigns to increase donor retention rate and to acquire new annual fund donors
  • Engaged in donor outreach resulting in an increase in the gift amount of lapsed donors
  • Designed and implement a Planned Giving campaign, increasing bequests by over 200%
  • Cultivated relationships with community, business and local civic leaders in order to draw attention to BPI and bring in new donors.
  • Created fundraising materials utilized on social media and websites and sent out in mass mailings.

Development Specialist Consultant

Various Clients
01.2020 - 07.2020
  • Support organization’s overall revenue goals by executing and building upon existing fundraising strategy
  • Research, identify, prepare, write, complete and submit grant proposals
  • Create and write content for newsletters, blogs, e-blasts and other donor facing communication.
  • Identified fundraising needs and developed marketing content while evaluating existing programs.
  • Enhanced fundraising efforts by developing and implementing strategic donor cultivation plans

Office Manager and Communications Specialist

Hudson Valley LGBTQ Community Center
02.2018 - 03.2020
  • Used WordPress, Constant Contact and Mail Chimp to maintain communication with our audience and increase engagement in the Center’s activities
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
  • Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
  • Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.

Content Editor and Copy Writer

ESME.com
03.2015 - 02.2018
  • Enhanced brand visibility with the development of high-quality, targeted content
  • Edited and rewrote articles assigned to other writers to improve reader experience
  • Applied best SEO practices and keyword usage to improve search engine performance
  • Researched a multitude of topics and fact-checked submitted articles for accuracy
  • Ensured timely publication of digital content by managing editorial calendars and coordinating with team members.
  • Maintained brand consistency by adhering to established style guides and editorial standards.
  • Enhanced overall content quality by proofreading, editing, and revising articles for accuracy and clarity.


Social Media Manager

ESME.com
02.2015 - 03.2018
  • Developed and executed a clearly defined social media strategy including: Facebook, Instagram, Twitter, Pinterest, and Medium
  • Devised a strategy that increased Facebook reach by 400%
  • Increased Twitter followers by 200%
  • Used analytics and social listening tools to measure effectiveness of campaigns
  • Utilized custom content management system (CMS) system to update website and post content
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.

Sergeant/Target Intelligence Specialist

United States Air Force
  • Consolidated hundreds of pages of text into weekly, user-friendly highlight reports
  • Constructed mission folders for B-52 crew members using multimedia resources
  • Team Leader in “Best Intelligence Unit in SAC”

Program Director

Church Street Nursery School
  • Researched and resolved billing disputes efficiently and maintained client relationship
  • Insured proper training and supervision of 7 staff members, taking corrective action when necessary
  • Insured that program complied with various governmental standards and regulations
  • Maintained calm and professional demeanor to insure successful conflict resolution
  • Developed and presented annual budget and maintained budgetary restraints to insure compliance

Education

Bachelor of Science - Professional and Technical Communication

State University of New York (SUNY) Institute of Technology At Utica/Rome
05.1996

Skills

  • Advanced Grammar Knowledge
  • Strong editing skills
  • Meticulous attention to detail
  • Multimedia Content Creation
  • Fact-checking competency
  • Strong research skills
  • Teamwork and Collaboration
  • Problem-Solving
  • Clear Communication
  • Positive Attitude

Certification

Societal Inequities of Race and Class at Work, School and Communities University of Virginia , Jan 2021


Gender and Sexuality: Diversity and Inclusion in the Workplace University of Pitttsburgh, May 2022

Timeline

Development Associate

Bard Prison Initiative
07.2020 - Current

Development Specialist Consultant

Various Clients
01.2020 - 07.2020

Office Manager and Communications Specialist

Hudson Valley LGBTQ Community Center
02.2018 - 03.2020

Content Editor and Copy Writer

ESME.com
03.2015 - 02.2018

Social Media Manager

ESME.com
02.2015 - 03.2018

Sergeant/Target Intelligence Specialist

United States Air Force

Program Director

Church Street Nursery School

Bachelor of Science - Professional and Technical Communication

State University of New York (SUNY) Institute of Technology At Utica/Rome

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Julia Liu