JULIA MAIMONE-MEDWICK
New York,NY
Summary
Mission driven marketer with a passion for story telling.
Overview
13
13
years of professional experience
Work History
Marketing Manager
CityLax
07.2023 - Current
- Content strategy, creation and execution for Instagram account.
- Ideation and execution of marketing strategy to promote mission awareness and build donor relationships.
- Manage email campaigns, fundraising events and brand partnerships .
- Manage and execute special projects for C-Suite and board members
Social Media Specialist
PhysioRX
08.2022 - Current
- Content strategy, creation and execution for Instagram, TikTok and YouTube accounts.
- Ideation and execution of strategy to drive client sign ups for app and recently opened flagship gym.
- Data analyzation and community management.
- Sales management and outreach to new leads
Director of Marketing and Sales
MAIDEN + LIBERTY WINE
01.2016 - Current
- Head of business development and partner relations for this startup winery.
- Manage e-commerce Shopify store.
- Content creation and execution for all social media, digital and off-line channels.
- Provide strategic 360 marketing expertise to build brand awareness and brand voice.
- Event planning and execution of events of various sizes including farmer's markets, retail tastings and large wine/food festivals.
- Foster partnerships with brands & companies that align with brand values to foster mutual, valuable working relationships.
- Lead product ideation, production and go to market strategy.
- Handcraft and sale of unique goods and products by explaining unique features and educating customers.
- Train and manage new sales employees on effective sales, service and operational strategies to maximize team performance.
- Confer with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
Digital and Marketing Director
The Agdal Method
01.2020 - 02.2023
- Talent management - liaison between agency and talent, schedule management, media/PR relations , day- of appearance management.
- Manage daily operations of fitness app for Nina Agdal, including design, content production/editing/uploading, executing live-streams and point of contact for subscribers.
- Manage 360 marketing strategy, project management, event planning and execution including live workouts and branded events.
- Successfully managed strategic brand partnerships and events with brands like Equinox, Athletic Greens, Casa del Sol, Sakara, FaceGym, Mush, Lemon Perfect and other top tier brands.
- Drive, develop, build and manage relationships with brand partners to foster brand awareness, drive subscribers and create an elevated brand experience for live events.
- Community management on all social channels.
- Provide strategic marketing, project management, and social expertise to build brand awareness, voice and convert leads to subscribers.
- Content creation and execution on all social channels.
- Editorial management of monthly wellness column in Hamptons Magazine - ideation, editing and sourcing information and images.
Agency Experience (Brand Strategy)
Horizon Media, The Martin Agency
09.2010 - 08.2015
- Responsibilities included managing 360 marketing campaigns in all channels (TV, Radio, Print, OOH, Digital, Product Placement), product management, sponsorship evaluations, promotions, market and consumer research, new business pitches, vendor relations and budget and compliance.
Education
BA - Political Science, Entrepreneurship and Management
JOHNS HOPKINS UNIVERSITY
Baltimore, MD2009
Skills
- Talent management
- 360 marketing strategy
- Content creation including photography & video production/ editing
- Social Media Platforms - Instagram, YouTube, Facebook, Twitter, LinkedIn, SnapChat, TikTok
- Adobe Creative Suite - Photoshop, Premiere Pro, PDF
- AdViews, Kantar, Citrix, MRI, Scarborough, AutoCAD, G-Suite
- AI Tools - ChatGPT, Munch
- Constant Contact, Mailchimp
- Project multitasking and prioritization
- Client management
Social Media/Websites
maidenandliberty.com, shopmaidenandliberty.com, theagdalmethod.com, @maiden_liberty, @theagdalmethod, @julia_miaaa, @PhysioRX, @CityLaxNYC
Organizations
CityLax NYC (citylax.org) - Junior Board Member - Activities include fundraising, coaching/mentoring, marketing and social media, event planning.
Interests
Content creation, sports, photography, video production/editing, blogging, podcasting, health and wellness, singing, writing, design, surfing, travel, fashion, fitness, mental health awareness.
Timeline
Marketing Manager
CityLax
07.2023 - Current
Social Media Specialist
PhysioRX
08.2022 - Current
Digital and Marketing Director
The Agdal Method
01.2020 - 02.2023
Director of Marketing and Sales
MAIDEN + LIBERTY WINE
01.2016 - Current
Agency Experience (Brand Strategy)
Horizon Media, The Martin Agency
09.2010 - 08.2015
BA - Political Science, Entrepreneurship and Management
JOHNS HOPKINS UNIVERSITY
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