Julia Nielsen
Marketing Manager
Lehi,UT
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Innovative marketing leader with 15 years of experience delivering exceptional marketing content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Marketing Manager
Scorpion Design
06.2022 - 01.2023
- Managed the growth and success of 24 major franchise clients, including Del Taco, World Gym, and Bad Ass Coffee
- Achieved $80,000 in budget upsells amongst top clients
- Updated website content, including blogs, press releases, landing page content, and assets.
Partner Marketing Manager
Intel, MarketStar
11.2021 - 05.2022
- Supported 30 tech companies as the liaison for Intel, ensuring MDF (Marketing Development Funds) were utilized; this led to over $100,000 in marketing services.
Partner Marketing Manager, bChannels
AWS
03.2021 - 08.2021
- Designed, implemented, and improved marketing strategies using Marketing Development Funds (MDF) for 50 of the top tech companies
- Upsold $60,000 in marketing services
- Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to identify strengths and weaknesses, which led to increased traffic and leads by upwards of 25%.
Content Marketing Director
REVITY Marketing Agency
11.2019 - 09.2020
- Orchestrated with the Creative, Search Engine Optimization (SEO), and Social Media departments in creating and editing unique content for over 120 clients in the B2B and B2C sector that resulted in client expansion and increased traffic by 30%
- Mastered cutting-edge inbound marketing techniques and SEO keywords generated using Google Keyword Planner, SEMrush, & Moz
- Scheduled content meetings with writers to discuss workload, strategies, grammar, client voice, mission, and goals, which enabled them to express concerns and improve their skills, thus enabling them to create effective content for clients.
Content Manager
ATS ShieldSafe & Innova
05.2018 - 11.2019
- Generated and edited compelling content via WordPress to support SEO strategies and drive revenue, leads, thought leadership, and brand awareness, enabling a 50% increased traffic and conversions
- Managed email campaigns of over 45,000 subscribers
- Translated two websites into Portuguese and Spanish that enabled the Brazil office to land the #1 milk producer in the country as a client
- Governed social media accounts, increasing followers to over 700 in 5 months by posting blogs, infographics, videos, memes, and more, engaging targeted audiences.
Education
Diploma -
The Institute of Children's Literature
2005
Skills
- Digital Copywriting, Email, and Social Media Management
- Channel/Partner Management
- B2B & B2C Marketing
- Ad Campaign Management
- Media Relations & Public Communications
- Team Management
- WordPress
- Customer Engagement
- Consultative Sales Techniques
- Lead Generation Strategies
- Determining Budgets
- Direct Email Campaigns
Accomplishments
- Highly effective marketing writer with 1000s of quality-published digital content pieces that answered clients' pain points and boosted traffic and leads
- Managed hundreds of high-volume client's digital marketing campaigns, upselling more than $150,000 in marketing services, leading to an overall increase of 40% in traffic, leads, and conversions
- Coursework for digital marketing skills, including HubSpot, Salesforce, Google Analytics, Copywriting Masterclass, Social Media, Email, and Leadership
Certification
HubSpot Software Certification
June 2022
Salesforce Essential TrainingNovember 2021
Google Analytics (SkillShare)February 2021
IoT Foundations: FundamentalsNovember 2021
Certified Digital Marketing Masterclass (Udemy)March 2021
Certified Content Marketer (HubSpot Academy)January 2021
Timeline
Marketing Manager
Scorpion Design
06.2022 - 01.2023
Partner Marketing Manager
Intel, MarketStar
11.2021 - 05.2022
Partner Marketing Manager, bChannels
AWS
03.2021 - 08.2021
Content Marketing Director
REVITY Marketing Agency
11.2019 - 09.2020
Content Manager
ATS ShieldSafe & Innova
05.2018 - 11.2019
Diploma -
The Institute of Children's Literature
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