Julia O'Brien
New York,NY
Summary
Enthusiastic professional adept at working with colleagues and clients of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
6
6
years of professional experience
Work History
Head of Marketing
IC Summits
02.2021 - Current
- Create structure and branding for all marketing collateral and brand identity for event sectors of finance, biotech, and e-commerce series.
- Directly manage a team of five people, while cultivating a culture of employee engagement and fostering a motivated team..
- Deliver deck and discuss actionable marketing steps with sponsors to define and implement goals for summit marketing endeavors, helping drive client growth.
- Develop and implement lifecycle marketing strategies, managed a content production calendar and drove to deadlines, while amplifying revenue and hitting KPIs.
- Independently research finance, e-commerce and biotech sectors to keep in line with the consumer, market, cultural evolutions and identify opportunities to build relationships with our core audiences.
- Project manage cross-functionally with the product, sales, operations and client management teams to brainstorm a go-to-market strategy for events, this includes creating workshops and onboarding materials for new company integrations.
Director of Marketing
Portfolio Summits, IC Summits
10.2020 - 02.2021
- Led comprehensive A/B testing initiatives across marketing platforms, meticulously optimizing website, landing pages, and email campaigns to elevate conversion rates and enhance user engagement.
- Implemented a cohesive narrative by creating brand kits that targets our audience!s demographic and identity. Branding endeavors included: create templates for social media posts and emails, summit agendas, pricing documents, LinkedIn backgrounds, coding email signatures, and website creation.
- Amplified marketing team to focus on creating a clear system for brand awareness and grew virtual registration and ticket purchases by a 250% monthly margin in five months.
- Established the company's entire financial virtual marketing ecosystem of seven marketing channels (including free and paid marketing); to engage with prospective sponsors and attendees of events.
Marketing Associate
Portfolio Summits, IC Summits
05.2020 - 10.2020
- Utilized CRM (Salesforce) for email outreach on Active Campaign to over 160,000 segmented individuals daily, to sustain engagement and updates with current and past sponsors & attendees.
- Identified, analyzed, and exceeded goals including ticket sales, clicks on paid ads, conversions on paid ads, CRM form registrations, sponsor outreach, and social media followers.
- Developed and implement lifecycle marketing strategies, fostering customer engagement and loyalty throughout their journey while also amplifying revenue and LTV.
Incubation Analyst
BRAINS
06.2019 - 08.2019
- Created documents including developing business plans, pitch decks and investment memos across three separate projects in FinTech, specifically in SaaS and customer service.
- Supported initiatives in UX/UI Product Development including capturing client insights, identifying pain-points, data analysis and defining shifting target markets.
- Conducted Beta tests on products to detect bugs and ensure analytics integrations were instrumented properly.
External Communications Analyst
New York Life
06.2018 - 08.2018
- Engaged in meetings 3-4 times a week, discussing how to captivate potential clients with our products, researching media coverage & discuss retaining a positive perception from current clients.
- Catalyzed company-wide intern committee to connect 100+ colleagues across the company to create a collaboration of departments and build company culture.
Education
Bachelor of Arts - Communications & Business Entrepreneurship
University of Southern California
Los Angeles, CA05.2020
Skills
- Product Marketing
- Project Management
- Public Speaking
- Google Analytics
- Leadership
- CRM Management
- Adobe Creative Cloud
- Relationship Building
- Website Development
- Linkedin, Google, and Facebook Ads
- SEO Analysis
- PMP Certification
- Microsoft Office
- Social Media Marketing
- Email Marketing Campaigns
- Budgeting
Timeline
Head of Marketing
IC Summits
02.2021 - Current
Director of Marketing
Portfolio Summits, IC Summits
10.2020 - 02.2021
Marketing Associate
Portfolio Summits, IC Summits
05.2020 - 10.2020
Incubation Analyst
BRAINS
06.2019 - 08.2019
External Communications Analyst
New York Life
06.2018 - 08.2018
Bachelor of Arts - Communications & Business Entrepreneurship
University of Southern California