Julia Pauels
Concord,CA
Summary
Innovative Creative Director with a background in leading diverse creative teams and driving the conceptualization of marketing strategies. Experienced in fostering environments that encourage creativity and innovation, resulting in high-quality, market-oriented design outcomes. Strengths include strong leadership skills, strategic thinking, project management capabilities, and a deep understanding of brand development. Previous roles have resulted in significant contributions to company growth through successful campaign launches and brand revamps.
Overview
22
22
years of professional experience
Work History
Creative Director (Startup)
Mom Bomb
Shrewsbury, MA
11.2024 - Current
- Spearheaded rebranding efforts to build consistency and recognition for the brand.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Created engaging social media graphics and collaborated on packaging and product display options.
Creative Director (Startup)
CatCrazy Inc.
Menifee, CA
02.2024 - Current
- Developed and established the visual identity of the CatCrazy brand, ensuring consistency across all platforms, including social media, and email campaigns.
- Created a user-friendly and visually appealing website, and designed product packaging, ensuring it reflects the brand's identity and appeals to the target audience.
- Collaborated with cross-functional teams to design engaging marketing campaigns.
Founder and Lead Graphic Designer
PauelsKreative
Concord, CA
05.2023 - Current
- Collaborated with a diverse range of clients from various industries to create memorable and impactful logos and develop brand identities, producing marketing materials, such as stationery, business cards, postcards, brochures, and websites.
- Created branded materials, including sales sheets, ads, infographics, presentations, and trade show booths for healthcare IT companies, such as DrFirst, XSolIS, and Concord Technologies.
Creative Director (Contract)
Bath Sorbet
Yukon, OK
03.2016 - Current
- Developed franchising landing page and brochure to support company’s launch of their new franchising opportunity.
- Produced eye-catching packaging for seasonal items, events, and subscription boxes.
- Created store signage solutions, amplifying the brand’s identity and fostering an immersive in-store experience.
Senior Design Manager, Marketing
DrFirst
Rockville, MD
02.2019 - 05.2023
- Managed a team of creatives, cultivating innovation, professional growth, and on-time project delivery.
- Shaped and executed DrFirst’s brand identity, boosting recognition through cohesive design elements.
- Created immersive tradeshow booths that showcased products effectively and mirrored the brand's essence.
- Produced a wide range of marketing collateral, including sales sheets, brochures, infographics, and digital/print advertisements.
- Designed captivating visuals for social platforms, driving engagement, and expanding the brand’s online presence.
- Mentored junior designers, fostering creativity and technical skills development.
Product Marketing Manager, Patient Innovations
DrFirst
Rockville, MD
03.2016 - 02.2019
- Crafted persuasive marketing materials, blending visuals and copy to communicate product value and benefits.
- Created compelling presentations for internal and external stakeholders.
- Produced videos and animations, to simplify intricate ideas and enhance storytelling.
Senior Graphic and Multimedia Designer
West Office Exhibition Design
Oakland, CA
01.2004 - 06.2015
- Designed impactful large-scale visuals for science and history museums and other exhibits.
- Crafted seamless user experiences within interactive exhibits by leading UI/UX design from wireframing and prototyping to final implementation.
- Enhanced exhibit immersion with video and audio elements to create informative and captivating multimedia experiences.
- Managed junior designers and contractors, fostering a collaborative environment and ensured timely project completion.
- Designed compelling presentations and RFQ materials that effectively communicated design concepts and contributed to project success.
Education
B.S. - Computer Science and Digital Media
University of Applied Sciences
Furtwangen, GermanySkills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- User experience design
- Brand messaging
- Motion graphics
- Cross-functional collaboration
- Art direction
- Time management
Interests
Volunteering, Photography, Theater, Baking
Toolkit
- Adobe Creative Cloud
- Figma
- HTML/CSS
- MS Office
- Keynote
- Hubspot
- Wordpress
- Squarespace
- Klaviyo
- JS/PHP/C++
Languages
English
Native/ Bilingual
German
Native/ Bilingual
French
Limited
Spanish
Elementary
Timeline
Creative Director (Startup)
Mom Bomb
11.2024 - Current
Creative Director (Startup)
CatCrazy Inc.
02.2024 - Current
Founder and Lead Graphic Designer
PauelsKreative
05.2023 - Current
Senior Design Manager, Marketing
DrFirst
02.2019 - 05.2023
Creative Director (Contract)
Bath Sorbet
03.2016 - Current
Product Marketing Manager, Patient Innovations
DrFirst
03.2016 - 02.2019
Senior Graphic and Multimedia Designer
West Office Exhibition Design
01.2004 - 06.2015
B.S. - Computer Science and Digital Media
University of Applied Sciences