Julia Reinert
Durham,NC
Summary
Dynamic executive with 20 years of experience driving strategic initiatives in marketing, PR, and brand management within the homebuilding and interior design industries. Proven leader in strategic implementation, leading complex projects from concept to execution, including event planning (responsible for planning every detail of more than 1200 events throughout career), research, and content creation. Recognized for exceptional writing abilities across platforms, from marketing copy to brand messaging, and for cultivating lasting client relationships. Expertise in building and managing teams, with a hands-on approach to leadership and cross-functional collaboration. Passionate about delivering creative and strategic solutions to support business growth and brand development.
Overview
20
20
years of professional experience
Work History
Vice President
MB Public Relations
01.2022 - Current
- Spearheading strategic business development to garner new clients, specifically high-end lifestyle brands, and grow the company's bottom line
- Directing all onboarding initiatives and personally managing specific accounts
- Leading cross-functional teams to execute client projects, ensuring alignment with business objectives and client expectations
- Focused on training team members on how to prioritize, effective client communication, structure and organization, creative resources, execution, and follow through
- Executing all brand sessions and overseeing the implementation of comprehensive PR, marketing, and brand strategies
- Developing marketing content and brand messaging, including writing press releases, marketing copy, website direction, and social media strategies
- Planning and managing high-profile events for both internal and client-facing engagements, enhancing brand visibility and client engagement
Founder
The Lifestyle Historian
01.2022 - Current
- Developed and executed a social media strategy for a rapidly growing Instagram profile, focusing on education about historical and cultural topics
- Created and implemented a business and marketing plan emphasizing grassroots and digital marketing efforts with a concentration on events
Director of Client Relations
Martin Communications
04.2020 - 01.2022
- Led new business development strategies, contributing to the company's growth by securing new clients and creating new employee roles
- Strengthened client relationships to enhance retention and deepen partnerships across the client roster
- Directed account management, overseeing marketing campaigns, brand strategies, and event logistics to deliver impactful results for clients
Director of Marketing
Homes By Dickerson
09.2014 - 04.2020
- Led strategic brand initiatives for a luxury home builder, executing marketing campaigns across multiple markets and developing brand positioning for new community launches
- Oversaw content creation for digital platforms, writing blog posts, press releases, and marketing materials to increase brand awareness
- Planned and executed large-scale realtor and homeowner events, enhancing engagement and driving new leads
- Conducted market research to guide strategic decision-making, utilizing tools like Google Analytics and CRM systems to analyze buyer behavior and improve campaign performance
- Instrumental in vision and content of company's award-winning website
Marketing Manager
KB Home
02.2013 - 09.2014
- Led marketing efforts for the new home division across the Triangle, enhancing community engagement and sales growth
- Developed and executed annual and quarterly marketing plans based on data analysis, improving overall campaign performance
- Managed social media efforts and coordinated successful community launch events, generating new leads and partnerships
- Supervised a team of marketing staff, increasing productivity through effective management and collaboration
Director of New Homes Marketing
The Stone Agency
02.2012 - 01.2013
- Managed brand campaigns, advertising, PR strategies, and social media efforts, contributing to enhanced client satisfaction and visibility
- Secured new business opportunities through industry research and relationship-building within the Home Builders Association
Regional Marketing Coordinator
Toll Brothers, Inc.
07.2004 - 02.2012
- Directed regional marketing efforts across Raleigh, Charlotte, and Hilton Head, improving brand awareness and driving new home sales
- Planned and executed special events that increased community engagement and lead generation
Education
Program Certificate - Current Student
Ashford Institute of Antiques
Graduate Studies - International Relations
American Public University
01-2008
B.A. - History
University of North Carolina At Chapel Hill
12-2006
Skills
- Strategic Implementation
- Leadership & Team Building
- Client Relations
- Content Creation & Writing
- Creative Direction
- Event Planning & Management
- Marketing & PR Strategy
- Brand Management
- Organization and Structure
Awards
- Who's Who in 2019, Builder and Developer Magazine, 01/01/19
- One To Watch Silver Finalist, National Association of Home Builders, 01/01/18
- 40 Under 40, Professional Builder Magazine, 01/01/17
- Marketing Director of the Year-Silver Finalist, National Association of Home Builders, 01/01/17
- Marketing Professional of the Year, Raleigh-Wake County Home Builders Association, 01/01/16
- Rookie of the Year, Raleigh-Wake County Home Builders Association, 01/01/13
Professional Designations
- MIRM (Masters in the Institute of Residential Marketing)
- CMP (Certified Marketing Professional)
- CSP (Certified Sales Professional)
Timeline
Vice President
MB Public Relations
01.2022 - Current
Founder
The Lifestyle Historian
01.2022 - Current
Director of Client Relations
Martin Communications
04.2020 - 01.2022
Director of Marketing
Homes By Dickerson
09.2014 - 04.2020
Marketing Manager
KB Home
02.2013 - 09.2014
Director of New Homes Marketing
The Stone Agency
02.2012 - 01.2013
Regional Marketing Coordinator
Toll Brothers, Inc.
07.2004 - 02.2012
Program Certificate - Current Student
Ashford Institute of Antiques
Graduate Studies - International Relations
American Public University
B.A. - History
University of North Carolina At Chapel Hill
Similar Profiles
Kevin WilliamsKevin Williams
Senior Communications Manager at 4.0 Public Relations & Marketing FirmSenior Communications Manager at 4.0 Public Relations & Marketing Firm
Zsuzsanna ZsemberiZsuzsanna Zsemberi
MedMan Solutions Llc. at Public Relations ServiceMedMan Solutions Llc. at Public Relations Service
Bohan LiuBohan Liu
Baidu Economy Department at Public RelationsBaidu Economy Department at Public Relations