JULIA RHODIUS

Web Design, Graphic Design, Digital Marketing

Multimedia Content Creation and Management

• Managed day-to-day operations of creative projects, ensuring timely delivery and alignment with client expectations
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Consulted with customers to assess needs and propose optimal solutions.
• Proficient in creating and managing multimedia content across various platforms, with a focus on print campaigns and social media marketing to drive brand awareness and engagement.
• Proficient in the creation and branding of promotional products, such as labels, swag items, trade show displays, and clothing, to enhance brand visibility and recognition.

Web Design and Development

• Proficient in web design, development, and maintenance, including image optimization and on-page SEO for cross-platform responsiveness.
• Specialization in UI design and UX development, with experience in creating E-commerce product sites.
• Managed website creation and uploads globally, ensuring accurate product listings and compelling visuals to enhance user experience.

Marketing Expertise

• Led end-to-end content, social, and influencer marketing initiatives, overseeing planning, creation, and performance optimization.

Accessibility Standards

• Elevated website accessibility by implementing ADA-compliant design practices to ensure inclusive, user-friendly experiences for all.

Marketing Campaign Management

• Spearheaded rebranding in 2014, leading promotional campaigns that increased brand visibility and engagement.
• Led multichannel marketing campaigns for three locations, creating a cohesive brand experience and increased foot traffic.
• Directed strategy and creative execution across print, digital, and in-store campaigns, improving brand recall and customer retention.

Web Design and Digital Marketing

• Managed the 2014 rebranding rollout ahead of site relocation, managing new signage and digital promotions for two additional locations.
• Designed, developed, and maintained company websites, implementing on-page SEO that increased qualified organic traffic by 40% in six months.
• Executed integrated social media and PPC campaigns, boosting engagement and conversions by 30–60% through audience targeting, A/B testing, and data-led strategy.
• Optimized campaign performance using Google Analytics, Facebook Insights, and platform KPIs, improving ROAS and reducing cost-per-acquisition.
• Delivered data-driven insights for social and email campaigns, refining strategies to enhance content relevance, engagement, and conversion rates.

Content Creation

• Created impactful visuals—including photos, video, print, and digital content—tailored to targeted demographics to boost engagement and sales.
• Created product and event visuals, including photo, video, print campaigns, catalogs, and signage, boosting engagement and contributing to sales growth.
• Developed cross-platform brand-aligned content for web, social, and email campaigns, ensuring consistent tone and voice that strengthened brand recognition.

Team Leadership

• Led print production workflows, ensuring smooth execution and delivery of top-quality marketing collateral.
• Acted as a strategic liaison with vendors, fostering collaborative relationships for successful project outcomes.
• Empowered teams with brand resources and training, ensuring consistent brand integrity across all initiatives.
• Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.

• Designed, built, and maintained 2,000+ client websites, specializing in e-commerce and responsive, cross-platform design.
• Improved mobile performance and accessibility by implementing flexible grids and fluid layouts, increasing mobile engagement and reducing bounce rates.
• Conducted usability testing during design and production phases to identify UX issues and align outcomes with design intent.
• Streamlined design workflows by implementing project management tools such as Asana and Slack, improving team efficiency and cutting design cycle time by 20%.
• Monitored and maintained websites for performance, SEO, and functionality, ensuring up-to-date content and high technical standards.
• Stayed ahead of industry trends, integrating innovative design technologies and tools to maintain a competitive design edge.
• Developed branded visual assets such as digital signage, billboards, and promotional materials, aligning online and offline storefront identity.
• Executed on-page SEO strategies (keyword optimization, metadata, image compression), driving a 40% increase in organic traffic.

Brand Creation and Development

• Created and licensed new brands, enhancing market presence and contributing to increased profitability.
• Collaborated with teams to conceptualize ideas, into market-ready products, reinforcing brand identity and recognition.
• Designed product packaging and signage for IT’SUGAR retail stores across multiple U.S. locations nationwide.
• Developed eye-catching product designs that aligned with target demographics and supported sales growth.
• Produced advertising creatives for Brandberry’s licensed brands on social media, driving engagement and increasing visibility.
• Designed targeted Facebook ads and email campaigns, effectively promoting products and supporting customer acquisition goals.