Summary
Overview
Work History
Education
Skills
Timeline
Generic

Julia Rodriguez

Riverview

Summary

Dedicated Marketing and Social Media Professional; offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities. Motivated professional offering BBA in Marketing. Adds value to any organization in need of great collaboration, interpersonal, and multitasking abilities. Meets tight deadlines every time.

Overview

6
6
years of professional experience

Work History

Freelance Marketing

Self-Employed
04.2024 - Current
  • Manage social media marketing and content strategy for an independent nail artist to grow her clientele.
  • Designed flyers and developed promotional campaigns to attract and retain clients several small businesses.
  • Designed and built a Squarespace website for a licensed therapist, ensuring user-friendly navigation and professional branding.

Social Media Marketing Coordinator

Ethan Conrad Properties
01.2023 - 03.2025
  • Developed and executed social media campaigns across multiple platforms to enhance brand visibility.
  • Analyzed engagement metrics to refine content strategies and improve audience interaction.
  • Collaborated with cross-functional teams to align marketing initiatives with overall business goals.
  • Managed content calendars, ensuring timely delivery of posts and promotions aligned with trends.
  • Implemented and managed a quarterly company newsletter to engage tenants and partners.
  • Developed and executed email marketing campaigns to boost engagement and occupancy.
  • Designed and distributed postcards and mailers for property marketing initiatives.


Social Media Associate

Nimble
05.2022 - 01.2023
  • Monitor engagement and tone across Twitter, Facebook, LinkedIn, Instagram, YouTube, as well as on product review sites such as Capterra and G2Crowd
  • Curate and schedule content that aligns with Nimble's audiences and promotes and grow its relationships with industry leaders and partners
  • Provide weekly reporting around performance of social content and engagement initiatives using Google Analytics, social media analytics and other available metrics
  • Constantly identifying possible PR opportunities with traditional press and industry influencers (including bloggers, podcasters, video content creators, etc.)
  • Writing thought leadership and product-related articles

Marketing Coordinator

WellQuest of Granite Bay
10.2021 - 05.2022
  • Maintained a thorough knowledge of the company's product and services to effectively and accurately represent the property to referral sources and prospects
  • Assisted in planning and implementing all community marketing events
  • Assisted in keeping community social media sites active and updated
  • Qualified prospects, converted qualified prospects to tours and converted tours to deposits using the sales process
  • Entered new inquiry information into marketing database and followed-up with all correspondence Interact and communicate effectively with employees, supervisors, physicians, health care professionals, residents, and their families
  • Developed key relationships with vendors, printers and shipping agents
  • Managed work according to tight project timelines and high quality standards
  • Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales

Sales Associate/Business Intern

Sherwin-Williams
06.2019 - 09.2021
  • Participated in an internship project with the goal of increasing Sherwin-Williams presence in the property maintenance segment (awarded best presentation)
  • Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention
  • Initiated friendly conversation with customers to determine level of assistance required. Followed company policies, rules and procedures to promote company goals and maintain safety
  • Drove sales of company products and services by meeting with customers using strategic and organized approach
  • Met and consistently exceeded revenue targets with proactive, customer-specific suggestions of accessories and related items
  • Mentored new employees on customer service, money handling and organizing strategies to maximize performance, productivity and team success

Education

B.B.A - Marketing

Florida Atlantic University
Boca Raton, Florida
08.2021

Skills

  • Google Analytics
  • Microsoft 365
  • Canva
  • Content Marketing
  • CRM Skills
  • Lead Nurturing
  • Email Marketing
  • Website Design
  • Print Marketing
  • Customer service
  • Friendly, positive attitude
  • Teamwork and collaboration
  • Problem-solving

Timeline

Freelance Marketing

Self-Employed
04.2024 - Current

Social Media Marketing Coordinator

Ethan Conrad Properties
01.2023 - 03.2025

Social Media Associate

Nimble
05.2022 - 01.2023

Marketing Coordinator

WellQuest of Granite Bay
10.2021 - 05.2022

Sales Associate/Business Intern

Sherwin-Williams
06.2019 - 09.2021

B.B.A - Marketing

Florida Atlantic University

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