Summary
Overview
Work History
Education
Skills
Timeline
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Julia Sacchetti

Columbus,OH

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

6
6
years of professional experience

Work History

Sr. Customer Marketing Specialist

Express Inc
06.2021 - Current
  • Own and manage strategy and execution of all Direct Marketing print and digital tactics to drive incremental sales growth of +4.6% ans attached sales growth of +3.2% to 2021 with budget -12%
  • Leverage analyst data to establish strategy for customer selection, offer optimization, and robust test and learn agenda including new data science models to drive positive incremental growth
  • Manage end to end budgeting process while fostering and leveraging positive vendor relationships to maximize cost optimizations, ROI and incremental sales with overhead costs up 43% to LY
  • Spearheaded new DM process design and implementation for cross functional teams to better meet business needs and increase agility in a print medium
  • Manage end to end promo code process including day to day requests and execution for the business, onboarding and training of team members to ensure seamless promo code execution tied to 50-73% of total company transitions by week
  • Provide strong leadership as business’s promo code expert to support high level promotional strategy shift from global promotions to targeted CRM offers by partnering with cross functional teams to ensure a seamless execution and customer experience of complex stacking with multiple offers in market and assisting with troubleshooting of live offers to quickly address and resolve any concerns.

Customer Marketing Specialist

Express Inc
09.2019 - 06.2021
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Worked closely with in-house design team to develop visuals for content.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed strategy and oversaw execution of audience targeting and a robust test and learn agenda and offer strategy of Dynamic Direct Mail print, mobile and email program
  • Fostered positive cross functional internal and vendor relations to drive agility in print marketing and strategically generate cost savings while executing a robust test and learn agenda during the 2020 pandemic.
  • Maximize ROI of Direct Marketing program by improvements across key KPIs including AOV, UPT, incremental sales, attached sales and Response Rate
  • Assist with daily budgeting process
  • Managed and executed all promo codes for targeted CRM campaigns surpassing 15,000 codes annually
  • Spearheaded efforts to improve promo code functionality by creating several new processes and training appropriate business partners.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Tracked key performance indicators to measure success of campaigns.

Contractor, Direct Marketing Campaign Analyst

Express Inc
06.2019 - 09.2019
  • Collaborated with stakeholders to identify business needs and data sources.
  • Leveraged an in-depth understanding of Adobe campaign and internal customer data base to execute robust print and digital campaign segmentation and targeting based on customer attributes.
  • Partner with Data Science team and analysts to leverage and test new customer models in Direct Marketing campaigns
  • Identified patterns and trends in large data sets and provided actionable insights.
  • Implemented business intelligence solutions to increase operational efficiency.

Marketing Coordinator

Englefield Oil
01.2018 - 06.2019
  • Design and implement marketing campaigns and promotions for 127 retail stores
  • Devised content strategy to effectively engage target audiences.
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, mobile and email campaigns.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
  • Developed and tracked performance indicators to measure results of marketing campaigns.

Education

Bachelor’s Degree -

Capital University

Skills

  • Sales Strategy Familiarity
  • Consumer Behavior
  • Campaign Management
  • Audience Segmentation
  • Targeted Marketing Campaigns
  • Results Focused
  • Flexible and Adaptable
  • Multitasking Abilities

Timeline

Sr. Customer Marketing Specialist

Express Inc
06.2021 - Current

Customer Marketing Specialist

Express Inc
09.2019 - 06.2021

Contractor, Direct Marketing Campaign Analyst

Express Inc
06.2019 - 09.2019

Marketing Coordinator

Englefield Oil
01.2018 - 06.2019

Bachelor’s Degree -

Capital University

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Julia Sacchetti