Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Julia Sadlowski

Nashville

Summary

Strategic and results-driven product marketing professional with extensive experience driving brand growth, go-to-market strategies, and consumer engagement across global retail channels. Proven track record in translating market insights and trends into high-impact product launches, managing cross-functional teams, and optimizing marketing budgets to maximize ROI. Skilled at building partnerships with licensors and agencies, leading multi-channel campaigns, and creating cohesive brand storytelling that drives sales, strengthens positioning, and captures new consumers.

Overview

18
18
years of professional experience

Work History

Senior Manager, Product Marketing

Claire's
Nashville
02.2022 - Current
  • Drove double-digit sales growth across 2,750+ stores and e-commerce business ($14M) by building a global marketing playbook and executing GTM strategies that sharpened positioning and accelerated adoption.
  • Launched over 100 omnichannel licensed product campaigns, driving a global increase of 30% in total licensed demand. Partnered with Disney, NBCU, Paramount, Mattel, and others, creating co-branded GTM campaigns that delivered millions of impressions.
  • Increased category performance and influenced product and brand direction by partnering with Merchandising to identify consumer trends, optimize assortments, and align marketing with financial and inventory goals.
  • Delivered cohesive brand and product messaging to over 10 million global consumers by unifying product storytelling across channels, collaborating with Creative, Ecommerce, and CRM teams.
  • Shaped roadmap and product strategies by analyzing consumer insights, campaign KPIs, competitive activity, and identifying whitespace opportunities for product growth.

Merchandising Manager, Intimates and Shapewear

Hanesbrands
New York
11.2017 - 02.2022
  • Expanded category relevance and captured younger consumers by launching a new Hanes Younger intimates collection featuring sustainable materials, a modernized sized chart, and trend-forward silhouettes that fueled brand storytelling and consumer engagement.
  • Maximized product impact across channels by leading seasonal assortment planning and merchandising strategy, improving planogram efficiency, margins, and inventory productivity, while reinforcing cohesive marketing narratives.
  • Drove brand growth and category performance by translating consumer insights and market trends into product strategies that increased sell-through and engagement.
  • Captured new consumers and boosted retail presence by identifying whitespace opportunities through competitive research, creating differentiated products to inform GTM strategies and drove incremental revenue.
  • Secured executive and buyer alignment by developing seasonal strategies and presentations, ensuring cross-functional marketing and sales buy-in for new launches.

Assistant Marketing Manager, Licensed Sports Apparel

Hanesbrands
Winston-Salem
03.2016 - 11.2017
  • Drove revenue and brand growth by developing and executing marketing strategies for 7 Knights Apparel brands across Mass, GDC, Club and Mid-Tier channels, leveraging consumer insights, sales analysis, and promotional campaigns.
  • Increased profitability and financial alignment by managing seasonal pricing and margin analysis for NCAA and NHL programs, improving category margins and ensuring financial goals met.
  • Expanded partner engagement and co-marketing opportunities by strengthening licensing partnerships, creating reimbursable marketing budgets, and executing integrated POS, social and promotional campaigns with agency partners.
  • Enhanced consumer relevance and incremental sales by analyzing trends, assortment data and competitive activity to identify whitespace opportunities and inform product and marketing strategies.

Assistant Marketing Manager, Canada Intimates

Hanesbrands
04.2014 - 03.2016
  • Increased brand visibility and consumer engagement by developing and executing marketing strategies across POS, packaging and promotions to drive top-line sales growth.
  • Optimized marketing budgets and ROI on WonderBra, Playtex and Bali Canada, by managing spend across PR, social media and cross-promotional initiatives with agency partners.
  • Enhanced product profitability and relevance by analyzing assortment POS data to guide style and color decisions, capturing higher margins on best-selling skus.
  • Delivered incremental sales and stronger retail partnerships by directing GTM initiatives and account management for Walmart, Hudson’s Bay, Sears and regional partners, ensuring alignment on launches, pricing and POS execution.

Marketing Assistant

Hanesbrands
Winston-Salem
04.2011 - 04.2014
  • Increased profitability and efficiency by cutting inventory 33%, consolidating 67% of top styles across nine Innerwear brands ($98M).
  • Generated $565M in incremental sales by expanding distribution into Clubs, driving cross-functional execution and system setup.
  • Boosted product launch success by shaping packaging, POS, and assortments through trend and competitive analysis. Supported competitive positioning by ensuring accurate seasonal pricing and product updates across multiple brands.

Earlier Experience

|
10.2007 - 04.2011
  • Anthropologie, Merchandising Associate (2009-2011)
  • Michelle Tabnick Communications, Public Relations Associate (2009-2011)
  • Farylrobin Footwear, Account Executive (2007-2008)
  • Calvin Klein, Public Relations Intern (2007)

Education

Bachelor of Science - Business, Concentration in Retail And Consumer Sciences

University of Tennessee
Knoxville
05-2007

Skills

  • Product & Go-to-Market Strategy
  • Seasonal Marketing & Assortment Planning
  • Cross-Functional Leadership
  • Partnership and Licensing Management
  • Consumer and Market Insights
  • Creative and Analytical Problem Solving

Affiliations

  • OUR THIRD PLACE - Dinner Lead, Nashville Chapter
  • Wags and Walks - Volunteer

Timeline

Senior Manager, Product Marketing

Claire's
02.2022 - Current

Merchandising Manager, Intimates and Shapewear

Hanesbrands
11.2017 - 02.2022

Assistant Marketing Manager, Licensed Sports Apparel

Hanesbrands
03.2016 - 11.2017

Assistant Marketing Manager, Canada Intimates

Hanesbrands
04.2014 - 03.2016

Marketing Assistant

Hanesbrands
04.2011 - 04.2014

Earlier Experience

|
10.2007 - 04.2011

Bachelor of Science - Business, Concentration in Retail And Consumer Sciences

University of Tennessee

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