Hi, I’m
JULIA SKREBNEVA
CHICAGO,IL
Summary
Strategic and data-driven marketing professional with 10+ years of experience developing go-to-market strategies, enabling commercial teams, and optimizing customer engagement in regulated B2B industries. Recognized for translating voice-of-customer insights into actionable roadmaps and building cross-functional alignment that drives growth and transformation. Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) with a strong foundation in customer behavior, digital strategy, and buyer journey mapping. Skilled at solving through ambiguity, managing complex initiatives, and advising senior stakeholders to achieve measurable business outcomes.
Overview
17
years of professional experience
Work History
Independent Consultant
Marketing Strategist
11.2023 - Current
Job overview
- Partner with early-stage ventures and small businesses to shape brand strategy, market positioning, and go-to-market plans, leveraging B2B marketing expertise and dual certifications in digital marketing.
- Developed and applied a Brand Discovery & Development framework to clarify client value propositions and guide differentiated messaging.
- Advised on customer engagement strategies and cross-channel positioning.
- Built practical, insight-informed marketing plans that improved visibility and alignment with business goals.
bioMérieux
Americas Solutions Marketing Manager
01.2021 - 10.2023
Job overview
- Company Overview: Chicago-based
- Led U.S. marketing strategy for high-impact diagnostic and laboratory technology portfolios, delivering sustained growth through customer-led planning, commercial enablement, and stakeholder alignment.
- Delivered 15–40% revenue growth across key verticals by embedding voice-of-customer insights into product positioning, segmentation, and GTM strategy.
- Led U.S. launch of an advanced automation solution, increasing portfolio revenue by 25% through targeted GTM execution, sales enablement, and strategic pricing.
- Translated complex scientific and technical solutions into clear, compelling value narratives for business, technical, and executive stakeholders, accelerating solution adoption and market differentiation.
- Created targeted sales enablement assets, training, and business case tools that supported field execution and advanced the buyer journey.
- Led an Innovation Advisory Council, engaging key opinion leaders to shape product strategy, refine messaging, and strengthen customer engagement.
- Designed and facilitated cross-functional VOC programs that anchored decisions in real customer behavior and drove alignment across product, marketing, and commercial teams.
- Partnered with legal, regulatory, and global stakeholders to ensure timely, compliant execution of go-to-market initiatives and integrated campaigns.
- Chicago-based
bioMérieux
Technical Sales and Marketing Consultant – INDUSTRY, Eastern US
03.2019 - 01.2021
Job overview
- Managed dual sales and marketing responsibilities across industrial testing portfolios, driving revenue growth through strategic sales programs, product management, and cross-functional collaboration.
- Surpassed sales targets with 113% growth in reagents and 197% in capital equipment through ROI-driven proposals, strategic selling, and trusted customer partnerships.
- Managed portfolio optimization for the Flow Cytometry by aligning global and US teams on strategy and pricing, and addressing supply chain challenges, increasing portfolio growth by 17%.
- Expanded market reach through targeted campaigns, driving customer acquisition and market awareness.
bioMérieux
Account Manager – INDUSTRY, Midwest (IL & IN)
01.2016 - 02.2019
Job overview
- Managed a $3.5M territory, applying data-driven sales approaches and consultative selling to revitalize underperforming accounts.
- Delivered 25% overall business growth, including a 50% increase in adoption of key testing platforms, through data-driven value positioning and consultative engagement.
- Strengthened customer loyalty and trust by partnering with internal stakeholders to align territory initiatives with national commercial priorities and position bioMérieux Lab Consultancy as a premium service.
- Contributed strategic input to the nutraceutical market expansion initiatives and co-led industry symposiums to deepen customer engagement.
bioMérieux
Inside Sales Representative – BIOPHARMA, West US
03.2014 - 12.2015
Job overview
- Sold diagnostics and workflow optimization solutions to pharmaceutical, government, and academic clients.
- Drove adoption and revenue growth by positioning lab automation as a high-value, workflow-enhancing tool.
- Supported launch of a new monitoring platform, expanding into biopharma and public sector accounts.
- Delivered tailored presentations and on-site assessments that empowered customer decision-making and reinforced trust.
bioMérieux
Key Customer Account Specialist – Sales Support
12.2008 - 03.2014
Job overview
- Supported strategic pharmaceutical accounts by enhancing sales operations, improving client experience, and contributing to revenue growth.
- Earned multiple BioSTAR Awards for consistently exceeding performance targets and client satisfaction metrics.
- Collaborated closely with sales and operations teams to streamline commercial workflows, optimize CRM usage, and identify upsell opportunities.
Education
Kazan National Research Technological University
MS from Chemical Engineering
Kazan National Research Technological University
BA from Management
Digital Marketing Institute
Certified Digital Marketing Professional (CDMP)
American Marketing Association
Professional Certified Marketer (PCM)
College of DuPageGlen Ellyn, IL
Microbiology Coursework
Skills
- Strategic Marketing
- GTM Strategy
- Customer Journey Design
- Buyer Journey Design
- Messaging
- Positioning
- Sales Enablement
- Commercial Activation
- VOC Insight Programs
- KOL Insight Programs
- Cross-Functional Leadership
- Omnichannel Engagement
- Budget Planning
- Performance Analytics
- Agency Oversight
- Partner Oversight
Affiliations
- Digital Marketing Institute, Active Member
- Chicago Section IFT, Executive Committee, 2019 - 2022
- Chicago Section IFT, Marketing Volunteer, 2016 - 2023
Languages
English
Full Professional
Russian
Native or Bilingual
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Strategist
Independent Consultant
11.2023 - Current
Americas Solutions Marketing Manager
bioMérieux
01.2021 - 10.2023
Technical Sales and Marketing Consultant – INDUSTRY, Eastern US
bioMérieux
03.2019 - 01.2021
Account Manager – INDUSTRY, Midwest (IL & IN)
bioMérieux
01.2016 - 02.2019
Inside Sales Representative – BIOPHARMA, West US
bioMérieux
03.2014 - 12.2015
Key Customer Account Specialist – Sales Support
bioMérieux
12.2008 - 03.2014
Kazan National Research Technological University
BA from Management
Digital Marketing Institute
Certified Digital Marketing Professional (CDMP)
American Marketing Association
Professional Certified Marketer (PCM)
College of DuPage
Microbiology Coursework
Kazan National Research Technological University
MS from Chemical Engineering
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