Julia Spina
New York,USA
Summary
Dynamic digital strategist with a proven track record at OMD, driving a 35% YoY lift in conversions through innovative social campaigns. Expert in content optimization and cross-functional collaboration, I excel in data storytelling and client management, delivering impactful results that elevate brand engagement and visibility.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Manager, Digital Activation & Social Strategy
OMD (Omnicom Group)
New York, NY
10.2024 - Current
- Spearhead digital and social strategy for global clients, overseeing all digital activations, including podcast on platforms like Acast.
- Led end-to-end execution of integrated campaigns for brands including Tourism Ireland, EuroItalia, and the American Red Cross, aligning media strategy with consumer behavior as well as consulting on content strategy.
- Drove a 35% YoY lift in conversion using performance analytics to refine narrative and media delivery.
- Cultivated cross-functional collaboration with editorial, influencer, and creative teams to shape culture-forward content experiences.
- Brokered strategic digital partnerships to amplify brand visibility and audience engagement.
Senior Paid Social Strategist
Havas Media Group
New York, NY
03.2023 - 10.2024
- Executed full-funnel paid social campaigns for Proximo Spirits’ brand portfolio (e.g. Jose Cuervo, Bushmills), optimizing creative and media across Meta, Pinterest, and other social channels.
- Developed data-backed narratives that fueled content optimization, driving measurable improvements in brand engagement and conversion.
- Served as the strategic liaison between analytics, creative, and comms teams to ensure cohesive messaging and campaign performance.
- Built and presented client-facing performance recaps and strategic roadmaps, contributing to account renewals and expanded budgets.
Paid Social Media Specialist
Havas Media Group
New York, NY
01.2022 - 03.2023
- Executed paid media strategies for lifestyle brands like Swarovski and Gran Coramino, ensuring creative alignment with platform best practices and KPIs.
- Supported influencer-driven campaigns through paid amplification, campaign troubleshooting, and weekly optimizations.
- Delivered actionable insights and platform trends to internal teams, informing quarterly planning and strategic testing.
Education
MS - Arts & Entertainment Management
Pace University
12.2022
BA - International Relations
The American University of Rome
05.2019
Skills
Digital strategy and execution
- Content optimization
- Paid social advertising and strategy
- Media planning and analysis
- Cross-functional collaboration and teamwork
- Client management
- Data storytelling
- Strategic pitching
- Campaign reporting
Websites
Certification
- Meta Blueprint Media Buying
- DV360 Certification
Languages
Italian
Native/ Bilingual
Timeline
Manager, Digital Activation & Social Strategy
OMD (Omnicom Group)
10.2024 - Current
Senior Paid Social Strategist
Havas Media Group
03.2023 - 10.2024
Paid Social Media Specialist
Havas Media Group
01.2022 - 03.2023
MS - Arts & Entertainment Management
Pace University
BA - International Relations
The American University of Rome
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