Julia Toscano
Summary
Sales leader with 18+ years of success in specialty consumer packaged goods, driving double-digit growth and market expansion across top national retailers including Costco, Trader Joe’s, BJ's, Sam's, Aldi and Wakefern. Recognized for building winning strategies, launching products, and forging trusted customer partnerships that elevate brand visibility and deliver sustained revenue growth.
Overview
19
19
years of professional experience
Work History
National Account Manager
Norseland
05.2018 - Current
- Directed Costco US business, delivering a 10% sales increase on Jarlsberg Wedge and surpassing buyer expectations by 3%.
- Launched a Costco National Buy on García Baquero Tapas program that grew unit sales by 40%, driving incremental category growth.
- Reintroduced Jarlsberg Lite to Costco Mexico, generating 100,000 lbs above budget and strengthening the brand’s international footprint.
- Managed a $120M territory representing 18M+ lbs annually across club, mass, and specialty retail channels—including Costco US, Costco Mexico, Trader Joe’s, Walmart, Wakefern, BJ’s, and the Midwest market—consistently delivering growth through deep account knowledge, tailored programs, and strategic execution.
- Partnered cross-functionally with operations to align forecasting, demand planning, and supply chain execution, ensuring seamless product launches and strong customer service.
- Secured branded placements at Trader Joe’s—navigating primarily private-label sets—to capture incremental opportunities, including Ski Queen’s Fall 2025 spotlight program.
- Optimized trade investment by collaborating with brokers and retailers, including restructuring spend at Wakefern to resolve overspending challenges and restore profitability.
Regional Account Manager
Norseland
01.2016 - 05.2018
- Drove regional sales growth by developing and executing strategic account plans, highlighted by the launch of Jarlsberg Wedge into ALDI, generating 40,000 lbs of incremental volume.
- Directed national distributor partnerships (KeHE and Gourmet Foods International) and led four regional brokers to expand market penetration and elevate brand presence.
- Increased ACV and secured new retail placements for Jarlsberg and García Baquero across Meijer, Hy-Vee, Schnucks, Jewel, and Mariano’s, strengthening category leadership and driving sustained growth.
Area Sales Manager
Norseland
11.2014 - 01.2016
- Expanded Jarlsberg distribution across all retailers in a four-state territory, adding four new branded items and, in many cases, doubling shelf placements—driving a 15% sales increase within the first year.
Regional Sales Manager
Volpi Foods
11.2010 - 10.2014
- Led Midwest sales coverage (Ohio to Colorado), driving growth across national distributors, key regional retailers, regional club offices, and securing new foodservice accounts.
- Secured Volpi Salami as a featured ingredient on a national Panera Bread sandwich, resulting in a five-year, $10M contract that significantly boosted brand visibility and foodservice growth.
- Introduced Volpi Diced Prosciutto to Brio Bravo Restaurant Group menus, strengthening strategic partnerships and expanding penetration in the casual dining sector.
- Launched a branded snacking item at 7-Eleven, establishing Volpi’s footprint in the high-volume convenience channel and driving incremental brand growth.
- Developed a seasonal holiday item for Costco Midwest and Texas that exceeded sales forecasts, earning year-round placement across four regions and expanding brand presence in club retail.
Area Sales Manager / Inside Sales
Volpi Foods
10.2006 - 10.2010
- Strengthened customer relationships by implementing proactive communication strategies and resolving client challenges, reinforcing trust and long-term partnerships.
- Directed merchandising initiatives across key St. Louis retailers (Schnucks, Dierbergs, Shop ‘n Save), achieving an 8% sales increase through optimized in-store execution and brand positioning.
- Collaborated with cross-functional sales and marketing teams to design and execute promotional strategies and trade programs, amplifying market penetration and sales growth.
- Elevated brand visibility by leading Volpi’s participation in five major annual consumer events—including Taste of St. Louis and Schnucks Food & Wine—driving consumer engagement and strengthening regional brand equity.
Education
Mass Communication
Benedictine College
Atchison, KS01-2006
Timeline
National Account Manager
Norseland
05.2018 - Current
Regional Account Manager
Norseland
01.2016 - 05.2018
Area Sales Manager
Norseland
11.2014 - 01.2016
Regional Sales Manager
Volpi Foods
11.2010 - 10.2014
Area Sales Manager / Inside Sales
Volpi Foods
10.2006 - 10.2010
Mass Communication
Benedictine College
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