Julia Van Grol
Laguna Niguel,CA
Summary
Experienced with integrated marketing campaigns, strategic communication, and brand management. Utilizes creative thinking and analytical skills to drive engagement and visibility. Knowledge of content development and media outreach ensures consistent messaging and outreach success.
Overview
3
3
years of professional experience
Work History
Head Of Marketing / Shift Lead
Nordstrom Ebar
10.2021 - Current
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Spearheaded the creation of compelling collateral materials that effectively communicated our brand''s value proposition.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Communications Specialist
Wealth Management Solutions
01.2024 - 03.2025
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key initiatives.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
Social Media Coordinator
Hendrix Restaurant
06.2024 - 11.2024
- Enhanced online engagement with the creation of compelling content for various platforms.
- Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Monitored comments sections across platforms to address negative feedback and maintain brand reputation.
- Expanded audience reach by identifying and connecting with key influencers in the industry.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
Communications Intern
Wealth Management Solutions
07.2023 - 01.2024
- Prepared social media posts and videos with eye for viral content strategies.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Managed social media accounts to drive growth and enhance brand reputation.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
Education
Bachelor of Arts - Communications
University of Hawai'i
Honolulu, HI05.2024
Skills
- Social Media Marketing
- Brand Development
- CRM Management
- Advertising Campaigns
- Content Creation
- Public Relations & Media Outreach
- Internal Communications
- Analytics Reporting
- Team Management
- Communication Strategy Development
Languages
Spanish
Full Professional
English
Native or Bilingual
Timeline
Social Media Coordinator
Hendrix Restaurant
06.2024 - 11.2024
Communications Specialist
Wealth Management Solutions
01.2024 - 03.2025
Communications Intern
Wealth Management Solutions
07.2023 - 01.2024
Head Of Marketing / Shift Lead
Nordstrom Ebar
10.2021 - Current
Bachelor of Arts - Communications
University of Hawai'i
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