Theater, Reality TV, Pilates, and Get Ready With Me TikToks
Julia Vitale
Summary
Results-driven marketing professional with expertise in social media strategy and brand amplification. Strong background in the beauty, fashion, and retail industries, with hands-on experience in influencer outreach, content creation, and event planning.
Overview
4
4
years of professional experience
Work History
Strategic Programs Marketing Associate
ServiceNow
02.2024 - Current
- Generates new business leads through data-driven marketing campaigns on Instagram and LinkedIn, creating $10 million in pipeline in FY24.
- Manages the execution of 18 customer and prospect events, increasing customer loyalty and brand appreciation.
Style Advisor
Aritzia
06.2023 - Current
- Conducts in-depth client consultations to identify personal style goals and develop customized wardrobe plans.
- Contributes to team efforts in achieving monthly sales targets through consistent performance and collaboration.
Social Media and Public Relations Contractor
The TJX Companies Inc.
01.2022 - 09.2022
- Conducted competitive analysis to benchmark brand performance against industry leaders
- Manually reviewed thousands of tagged posts to build a concise and compelling UGC library
- Managed day-to-day execution of social media and PR campaign activation
Marketing Intern
Intoxicated Cosmetics
06.2021 - 09.2021
- Pioneered influencer sourcing to build six new meaningful partnerships within the skincare community
- Led content creation and community management for all social media platforms
Digital Media and Communications Co-op
LIT Boutique
01.2021 - 06.2021
- Created content for all social media platforms, contributing to a ~60% increase in Instagram followers
- Cast, directed, and styled models and influencers for promotional campaigns
Education
Bachelor of Arts - Communication and Media Studies, Theater minor
Northeastern University
Boston, MA12.2023
Skills
- All Social Media Channels
- Microsoft Office/Google Suite
- Reporting Dashboards (Allocadia, Tableau, PowerBI)
- Fashion and Trend Monitoring
- Project Management and Production
- Campaign Execution/Administrative Support
Interests
Timeline
Strategic Programs Marketing Associate
ServiceNow
02.2024 - Current
Style Advisor
Aritzia
06.2023 - Current
Social Media and Public Relations Contractor
The TJX Companies Inc.
01.2022 - 09.2022
Marketing Intern
Intoxicated Cosmetics
06.2021 - 09.2021
Digital Media and Communications Co-op
LIT Boutique
01.2021 - 06.2021
Bachelor of Arts - Communication and Media Studies, Theater minor
Northeastern University
Similar Profiles
Benedict Johnson JBenedict Johnson J
Software Engineering Manager at ServiceNowSoftware Engineering Manager at ServiceNow
Michelle SmithMichelle Smith
Executive Assistant at ServiceNowExecutive Assistant at ServiceNow
Sebastian ChavarriaSebastian Chavarria
Sales Operations Specialist at ServiceNowSales Operations Specialist at ServiceNow
Joel SamsJoel Sams
Technical Support Engineer at ServiceNowTechnical Support Engineer at ServiceNow
Pamela NewportPamela Newport
Senior Marketing Manager, Strategic Programs at SYCAMORE NETWORKSSenior Marketing Manager, Strategic Programs at SYCAMORE NETWORKS