Julia V. J. Betti, MBA, CSM
Rochester
Summary
Experienced marketing professional with a strong track record of executing successful marketing campaigns and analyzing market trends. Collaborative and skilled at working with cross-functional teams to develop strategies that enhance brand awareness and drive customer engagement. Utilizes data-driven insights to optimize marketing efforts and achieve business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Wegmans Food Markets
01.2025 - Current
- Oversee the entire marketing product packaging lifecycle, collaborates with teams for successful new product launches, and creates multi-channel marketing campaigns to support new item initiatives and sales goals
- Monitors and analyzes marketing performance metrics using web analytics tools (Adobe Customer Journey Analytics) to provide actionable insights and improve future campaign strategies
Digital Marketing Performance Analyst
Wegmans Food Markets
05.2023 - 01.2025
- Led a project to educate teams on using Adobe Customer Journey Analytics, creating tailored dashboards and a user guide, reducing digital data requests by 25%
- Managed a $1 million annual budget for Instacart Marketplace Ads, generating $6.8 million in sales with a 6.8x return on ad spend
- Supported 13+ teams with digital data requests, managing 300+ requests annually
- Provided insights and recommendations for all Wegmans marketing channels, including web, app, email, and push notifications
- Collaborated cross-functionally to develop dashboards and scorecards, driving effective measurement and delivering data-driven insights to inform marketing strategies
- Partnered with Marketing Technology Team and external vendors to verify digital data accuracy
Senior Data Insights Analyst
Wegmans Food Markets
07.2022 - 05.2023
- Optimized and analyzed paid digital ad performance, creating scorecards and recaps to influence future marketing campaigns
- Conducted ad-hoc reporting on digital marketing performance, identifying opportunities and trends for paid digital campaigns
- Built digital dashboards using customer data, providing insights and recommendations to senior leadership
Natural Wellness Customer Service Representative
Wegmans Food Markets
04.2017 - 05.2022
- Addressed customer questions and organized displays to align with marketing strategies
- Managed weekly prices changes to maintain competitive pricing
Corporate E-Commerce Intern
Wegmans Food Markets
06.2021 - 01.2022
- Conducted market research and competitive analysis of the meal kit industry, delivering recommendations to senior leadership
- Performed competitive analyses of e-commerce retailers' offerings and industry trends
- Gathered and analyzed customer e-commerce data to inform business strategies
E-Commerce Management Store Operations Intern
Wegmans Food Markets
05.2020 - 08.2020
- Led a project to enhance Wegmans’ Curbside Delivery service, implementing growth strategies store wide
- Developed shoppers’ toolkits and helped redesign fulfillment staging areas to maximize efficiency and minimize pickup time
- Learned daily store operations from store management and completed virtual leadership seminars
Knowledge Based Service (KBS) Representative & Front-End Cashier
Wegmans Food Markets
06.2015 - 04.2017
- Achieved Employee of the Month for June 2016 by exceeding sales goals
Education
Master of Business Administration (MBA) - Marketing and Finance
The University of Scranton
Scranton, PABachelor of Science - Marketing; Minors: Data Analytics and History
The University of Scranton
Scranton, PASkills
- Digital Data Analytics
- Adobe Customer Journey Analytics
- Adobe Analytics
- Google Ads
- Facebook Ads Manager
- Microsoft Applications
Certification
Certified Scrum Master, 02/24
Timeline
Marketing Coordinator
Wegmans Food Markets
01.2025 - Current
Digital Marketing Performance Analyst
Wegmans Food Markets
05.2023 - 01.2025
Senior Data Insights Analyst
Wegmans Food Markets
07.2022 - 05.2023
Corporate E-Commerce Intern
Wegmans Food Markets
06.2021 - 01.2022
E-Commerce Management Store Operations Intern
Wegmans Food Markets
05.2020 - 08.2020
Natural Wellness Customer Service Representative
Wegmans Food Markets
04.2017 - 05.2022
Knowledge Based Service (KBS) Representative & Front-End Cashier
Wegmans Food Markets
06.2015 - 04.2017
Bachelor of Science - Marketing; Minors: Data Analytics and History
The University of Scranton
Certified Scrum Master, 02/24
Master of Business Administration (MBA) - Marketing and Finance
The University of Scranton
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