Julia Whitehorn
Austin
Summary
Dynamic marketing professional with over three years of proven expertise at Ooni Inc., specializing in retail project management and influencer partnerships focused on product-led storytelling.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Retail Marketing Coordinator
Ooni Inc.
Austin
01.2024 - Current
- Own end-to-end daily execution of branded marketing and retail assets, partnering cross-functionally with Brand, Creative, Sales, and external vendors to ensure consistency, budget alignment, and on-time delivery.
- Successfully led four creator collaboration campaigns, from recipe creation, influencer outreach, content approval, posting timelines, and final execution across social channels.
- Maintain evergreen and seasonal programs, including seasonal merchandising displays, influencer gifting, and custom social assets.
- Manage creative briefs, NPD marketing mock-ups, timelines, and inventory fulfillment for retailer-specific assets and activations.
- Represent the brand at North American retail marketing events and tradeshows, supporting and setting up with sales field teams, with branded materials and displays.
- Coordinate with external PR and marketing agencies on product launches under NDA, ensuring messaging accuracy, and timely asset sharing.
- Apply prior sales management experience to bridge between Sales, Marketing, and Logistics, improving workflow efficiency.
Field Marketing Manager
Sauz
Austin
09.2024 - 03.2025
- Created a food service outreach program to partner with local restaurants and creators to strengthen brand awareness in the Austin area.
- Conducted store visits, product audits, and retailer communication to ensure brand consistency and availability across Target, HEB, and Sprouts.
Associate Brand Manager
Pulp Pantry
Austin
11.2023 - 04.2024
- Supported brand education events and NPD demos with retailers, including Whole Foods, Central Market, and Fresh Thyme.
- Secured earned media by pitching sustainability and upcycled food narratives, landing a feature in The Guardian.
Marketing Coordinator
Texas Restaurant Association
Austin
08.2022 - 09.2023
- Assisted the marketing manager in daily tasks, including email marketing, social media, and website management.
- Created and distributed three email marketing newsletters tailored to different audiences.
- Managed social and event, and product promotion relating to the Texas Restaurant Association, the Texas Restaurant Show, and Texas ProStart Invitational.
Education
Bachelors of Science - Public Relations
University of Texas
Austin, Texas12-2023
Skills
Skills
- Retailer project management timelines
- Tradeshow and marketing event coordination
- Sponsored products and on-site display campaigns
- Fixture and in-store display execution
- Influencer management and communications
- Prior education in applied nutrition at Cal Poly, San Luis Obispo
Platforms
- Project management: Asana, Mondaycom, and Notion
- Communication: Google Workspace, Slack, and Microsoft Teams
- PDP syndication: Syndigo, 1WorldSync, DSCO Portal, and Commerce Hub
- Retail media: Walmart Connect, Criteo Commerce Academy, Roundel Media
Certification
Master of Onsite Display Certification, Master or Sponsored Products Certification - Criteo Retail Media Academy
References
References available upon request.
Timeline
Field Marketing Manager
Sauz
09.2024 - 03.2025
Retail Marketing Coordinator
Ooni Inc.
01.2024 - Current
Associate Brand Manager
Pulp Pantry
11.2023 - 04.2024
Marketing Coordinator
Texas Restaurant Association
08.2022 - 09.2023
Bachelors of Science - Public Relations
University of Texas