Julia Willman
New York
Summary
Dynamic marketing professional specializing in creator partnerships and growth strategies, with a proven track record in social commerce, influencer marketing, and data-driven decision-making. Currently navigating a full-time corporate role while actively engaging in hands-on creator work and fostering direct collaborations with fashion, beauty, and lifestyle brands. Possesses a deep understanding of the creator ecosystem, leveraging insights from both brand and creator perspectives to drive impactful results. Committed to developing innovative marketing solutions that enhance brand visibility and engagement in a rapidly evolving digital landscape.
Overview
3
3
years of professional experience
Work History
Assistant Marketing Manager
Eat Drink Be Merry Hospitality Group
04.2025 - Current
- Lead social media and influencer strategy across eight NYC hospitality brands
- Source, manage, and maintain creator partnerships to drive awareness and engagement
- Developed and executed marketing campaigns to increase brand awareness and customer engagement.
- Analyzed market trends to inform strategic planning and improve promotional efforts.
Independent Content Creator and Brand Partner
01.2024 - Current
- Create short form video and lifestyle content across TikTok and Instagram
- Partner with brands including Quince, rag and bone, Color Wow, Pixi Beauty, Vivrelle, Wellbell, and Small Wonder
- Manage outreach, negotiations, timelines, and deliverables independently
- Develop conversion focused content aligned with brand goals and audience engagement
Senior Allocation Specialist
Saks Global
06.2023 - Current
- Drive data informed decisions in a fast paced, performance focused environment
- Analyze sales data to identify trends, informing strategic decisions and improving product offerings.
- Collaborated with cross-functional teams to streamline operations and enhance customer satisfaction initiatives.
- Coordinated marketing campaigns, aligning brand messaging with target audience preferences and market trends.
Education
Bachelor of Science - Fashion Merchandising & Design
University of Rhode Island
Rhode Island01.2019
Skills
- Growth strategy development
- Strategic influencer partnerships
- Social commerce and affiliate strategies
- Video content strategy
- Community engagement
- Data-driven performance tracking
- Sales operations support
- Strategic marketing initiatives
- Social media strategy
- Industry trend evaluation
- Brand visibility enhancement
- KPI tracking
Timeline
Assistant Marketing Manager
Eat Drink Be Merry Hospitality Group
04.2025 - Current
Independent Content Creator and Brand Partner
01.2024 - Current
Senior Allocation Specialist
Saks Global
06.2023 - Current
Bachelor of Science - Fashion Merchandising & Design
University of Rhode Island