Julia DiLeo
St. Petersburg,FL
Summary
Results-driven Demand Generation and Field Marketing Manager with expertise in designing and optimizing lead generation campaigns across email, paid ads, events, webinars, SEO, and social media. Skilled in end-to-end marketing strategy and performance analysis, focused on driving growth and maximizing ROI. Proficient in marketing automation tools for managing multiple campaigns simultaneously. Experienced in collaborating with sales and partners to improve outcomes within B2B SaaS and cybersecurity sectors.
Overview
5
5
years of professional experience
Work History
Demand Generation Marketing Manager
3 Enrollment Marketing, Inc.
08.2023 - Current
- Spearhead multi-channel marketing strategies, combining inbound, outbound, and paid advertising tactics, driving a 20% increase in sales pipeline.
- Own and optimize paid advertisement campaigns (SEM, social), contributing to a 15% boost in qualified lead acquisition.
- Manage demand generation campaigns, producing high-converting content assets (emails, landing pages, marketing collateral), achieving a 25% increase in email open rates and a 10% uplift in CTR.
- Execute A/B testing of landing pages, promotions, and content, increasing conversion rates by 12%.
- Oversee event strategy (pre/post-engagement), contributing to a 30% increase in event-driven leads.
- Maintain vendor relationships, budget oversight, and event collateral creation.
- Build and manage nurture programs that improved lead-to-MQL conversion by 20%.
Field Marketing Manager
Atlantic Data Security
02.2022 - 08.2023
- Led regional demand generation campaigns, increasing sales opportunities by 18%.
- Developed and executed in-person and virtual events, achieving a 25% increase in attendance YoY.
- Coordinated cross-functional marketing efforts with sales, boosting lead conversion by 15%.
- Created and optimized segment lists for targeted marketing, driving a 20% improvement in SDR follow-up and conversion.
- Managed CRM processes, ensuring timely lead upload, assignment, and a 30% improvement in lead-to-opportunity conversion rates.
Digital Marketing Associate
GEN Global
12.2019 - 02.2022
- Developed and executed targeted email marketing campaigns through HubSpot, ensuring effective engagement and lead nurturing across various customer segments.
- Supported the execution of events and programs, contributing to media relations, social media strategy, and email marketing initiatives.
- Provided event marketing support by coordinating promotional materials, email invitations, and follow-up communications to boost attendance and engagement.
- Monitored and analyzed marketing campaign performance, producing detailed monthly reports to inform ongoing optimization of strategies and future campaign development.
Education
B.S. in Marketing -
James Madison University
Harrisonburg, VASkills
Tech: Marketo, Pardot, HubSpot, Salesforce, Demandbase, Google Analytics, WordPress, etc
Accomplishments
- Problem Solver Award @ 3 Enrollment Marketing
Timeline
Demand Generation Marketing Manager
3 Enrollment Marketing, Inc.
08.2023 - Current
Field Marketing Manager
Atlantic Data Security
02.2022 - 08.2023
Digital Marketing Associate
GEN Global
12.2019 - 02.2022
B.S. in Marketing -
James Madison University
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