Julian Dela Pena
San Diego,CA
Summary
Talented Owner/Manager with excellent marketing, customer service and facility oversight skills and more than 15 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
16
16
years of professional experience
Work History
Retail Operations Manager
BLENDS
01.2009 - Current
- Managed budgets effectively by monitoring expenses closely, identifying cost-saving opportunities, and allocating resources strategically.
- Analyzed sales data to identify trends in consumer behavior, informing more effective merchandising strategies.
- Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
- Set performance goals for each department within the store to ensure alignment with overall business objectives.
- Optimized store layout for better product visibility, leading to increased cross-selling opportunities and higher average transaction values.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Contributed to leadership team for implementing company policies and procedures.
- Established strong relationships with vendors to secure favorable pricing terms for merchandise procurement while maintaining quality standards.
- Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
- Enhanced store productivity by streamlining operational processes and implementing efficient work practices.
- Championed a culture of continuous improvement within the team by encouraging open feedback, experimentation with new ideas, and learning from both successes and failures.
- Developed a high-performing team through effective recruitment, training, and mentoring initiatives.
- Provided regular feedback to employees regarding their performance as part of a comprehensive talent development plan focused on individual growth potential.
Owner/Event Manager
H&DH LLC
01.2012 - Current
- Manage day-to-day business operations for 2-3 weekly events
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals
- Manage talent buying for each event
- Developed strategic marketing assets
- Facilitated payroll
Education
Some College (No Degree) - Business Management
Southwestern College
Chula Vista, CAHigh School Diploma -
Monte Vista High School
Spring Valley, CA06.2003
Skills
- Product knowledge with footwear/apparel in Action Sports/Fashion
- Direct to consumer sales
- Strong public speaker
- Ability to multitask
- Proficient in Microsoft Office
- Small business operations
- Relationship building
- Verbal and written communication
- Project management
- Operations management
Notes
Attended numerous lifestyle/fashion trade shows, Assisted Vans marketing team with in-store events month to month (San Diego 2013), Assisted Vans marketing team producing "Meet the Waffle Heads" (Costa Mesa 2019), 1st Dose: Pfizer 3/10/21, 2nd Dose: Pfizer 4/1/21, 3rd Dose: Pfizer 12/4/21
References
- Nobu Ichimura, (714) 600-2873, Blends General Manager/Buyer
- Angela Dam, (626) 927-8990, Vans: Global Head of Design (Footwear)
- Jason Huggins, (619) 871-6155, H&DH Business Partner
Timeline
Owner/Event Manager
H&DH LLC
01.2012 - Current
Retail Operations Manager
BLENDS
01.2009 - Current
Some College (No Degree) - Business Management
Southwestern College
High School Diploma -
Monte Vista High School
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