Summary
Overview
Work History
Education
Skills
Notes
References
Timeline
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Julian Dela Pena

San Diego,CA

Summary

Dedicated Footwear/Fashion professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

16
16
years of professional experience

Work History

Associate Store Lead

On Inc
10.2024 - Current

Effectively utilized Greenhouse Recruiting to screen, interview, and hire 6 Lead Store Advisors and 40+ Store Advisors for On's new store opening.


Oversaw payroll and staff scheduling, contributing to improved budget control and cost efficiency.


Implemented coaching strategies and feedback loops to support the growth and performance of leads and advisors.


Maintained consistent weekly KPI tracking to ensure alignment with store objectives and performance targets.


Achieved a 2.0% conversion rate and $200 average order value (AOV), exceeding key sales performance targets within the first 2 months of business.


Led community engagement and people development initiatives.


Retail Operations Manager

BLENDS
01.2009 - 07.2024

Managed budgets effectively by monitoring expenses closely, identifying cost-saving opportunities, and allocating resources strategically.


Analyzed sales data to identify trends in consumer behavior, informing more effective merchandising strategies.


Set performance goals for each department within the store to ensure alignment with overall business objectives.


Optimized store layout for better product visibility, leading to increased cross-selling opportunities and higher average transaction values.



Tracked trends and suggested enhancements to both challenge and refine company's product offerings.


Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.


Established strong relationships with vendors to secure favorable pricing terms for merchandise procurement while maintaining quality standards.


Enhanced store productivity by streamlining operational processes and implementing efficient work practices.


Developed a high-performing team through effective recruitment, training, and mentoring initiatives.


Provided regular feedback to employees regarding their performance as part of a comprehensive talent development plan focused on individual growth potential.

Education

Some College (No Degree) - Business Management

Southwestern College

High School Diploma -

Monte Vista High School
06.2003

Skills

  • Product knowledge with footwear/apparel in Action Sports/Fashion
  • Coaching and development
  • Direct to consumer sales
  • Strong public speaker
  • Ability to multitask
  • Proficient in Microsoft Office
  • Relationship building
  • Verbal and written communication
  • Project management
  • Operations management

Notes

Attended numerous lifestyle/fashion trade shows.

Assisted Vans marketing team with in-store events month to month (San Diego 2013)

Assisted Vans marketing team producing "Meet the Waffle Heads" (Costa Mesa 2019)

1st Dose: Pfizer 3/10/21, 2nd Dose: Pfizer 4/1/21, 3rd Dose: Pfizer 12/4/21

References

  • Nobu Ichimura, (714) 600-2873, Blends General Manager/Buyer
  • Angela Dam, (626) 927-8990, Vans: Global Head of Design (Footwear)
  • Jason Huggins, (619) 871-6155, H&DH Business Partner

Timeline

Associate Store Lead

On Inc
10.2024 - Current

Retail Operations Manager

BLENDS
01.2009 - 07.2024

High School Diploma -

Monte Vista High School

Some College (No Degree) - Business Management

Southwestern College