Julian Hanlan
Fort Lauderdale,FL
Summary
Results-driven and resourceful marketing professional with a decade of expertise in social media management. An Innovative problem-solver who uses the latest technologies to ensure customer receives an elevated experience.
Overview
12
12
years of professional experience
Work History
Marketing Leader
Premier Garage
10.2023 - Current
- Centered revenue generation through targeted organic social media posts, significantly boosting company's bottom line.
- Executed impactful paid advertising campaigns on various social media platforms, successfully generating over 100 leads and driving a 5% increase in sales.
- Orchestrated comprehensive web, SEO, database marketing, and social media advertising campaigns, resulting in a 80% rise in online engagement.
- Produced dynamic graphics and compelling content, leading to an increase in website and social media traffic.
- Implemented innovative strategies, resulting in a 75% organic growth in followers across social media channels, reinforcing brand loyalty.
- Vigilantly monitored the online presence of the company's brand, actively engaging with users to fortify customer relationships.
Developed and implemented effective tracking systems, leading to a 20% improvement in post and campaign performance measurement. - Played key role in organizing and strategizing for local trade shows, maximizing company's presence and impact in the market.
Social Media Manager
I Watch Services
04.2022 - 05.2023
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Content Creator
See Profit Take Profit
08.2021 - 04.2023
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Implemented strategies and tactics to grow followers on social media channels.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Cultivated social media following across numerous platforms
- Customized brand message to reach and capture target audience interest and drive engagement.
- Designed website layouts, templates and unique branded looks.
- Put together videos for social media, advertising and informational purposes.
Event Manager /Marketing Manager
2KLife LLC
06.2012 - 03.2020
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated with sales and marketing teams to publicize and promote events.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Developed and implemented successful marketing plans to generate event revenue.
- Trained and supervised event staff to complete tasks on time.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
Marketing/Event Coordinator
City Of Deerfield Beach
03.2018 - 01.2020
- Coordinated schedules and timelines for events.
- Brainstormed and implemented creative event concepts and themes.
- Developed post-event reports to determine effectiveness of each event.
- Hired, trained and supervised volunteers and support staff required for events.
- Collaborated with team members to help expand marketing channels.
- Worked independently to troubleshoot and resolve day-of issues to keep promotions moving smoothly.
Director of Special Events/Marketing Coordinator
City Of Sunrise
04.2015 - 02.2017
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported team members and volunteers.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Developed creative themes for events and created related activities to engage attendees.
Education
Bachelor of Arts - Marketing
Florida Atlantic University
Boca Raton, FL08.2013
Skills
- Search Engine Optimization
- Google Analytics
- Social Media Management Tools - Hootsuite, Loomly
- Special Event Planning, Promoting, and Execution
- Content and digital asset management
- Project Management
Timeline
Marketing Leader
Premier Garage
10.2023 - Current
Social Media Manager
I Watch Services
04.2022 - 05.2023
Content Creator
See Profit Take Profit
08.2021 - 04.2023
Marketing/Event Coordinator
City Of Deerfield Beach
03.2018 - 01.2020
Director of Special Events/Marketing Coordinator
City Of Sunrise
04.2015 - 02.2017
Event Manager /Marketing Manager
2KLife LLC
06.2012 - 03.2020
Bachelor of Arts - Marketing
Florida Atlantic University
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